Registration
Agenda
| 2:00 pm CEST | Welcome |
| Arve Utseth-Director of International Executive Programs | |
| 2.05 pm CEST | The Role of Marketing in IESE's International Executive Programs |
| Arve Utseth-Director of International Executive Programs | |
| 2.15 pm CEST | The Trap of Digital Marketing |
| Prof. Xavier Oliver-Professor of Marketing in IESE | |
| 2:55 pm CEST | Q&A |