2:00 pm CEST | Welcome |
Arve Utseth-Director of International Executive Programs | |
2.05 pm CEST | The Role of Marketing in IESE's International Executive Programs |
Arve Utseth-Director of International Executive Programs | |
2.15 pm CEST | The Trap of Digital Marketing |
Prof. Xavier Oliver-Professor of Marketing in IESE | |
2:55 pm CEST | Q&A |