The Trap of Digital Marketing

Brands are valuable assets, but after a quick look at the headlines, you might think that active social media accounts and a robust SEO strategy are all you need to effectively engage with consumers. Beyond the communication channel and digital-versus-traditional-media debate, solid marketing communications first and foremost require a strong brand concept and positioning in order to resonate with target audiences.

Join our April 15 masterclass with IESE Prof. Xavier Oliver, where you'll explore the core pillars of successful marketing communications, as well as the importance of a “brandful” approach.

Marketing courses are part of the core content of IESE's International Executive Programs. Learn more about IESE's Executive Education offerings here.

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