11.00 am | 11.05 am | Welcome |
11.05 am | 11.30 am | The PMD. Why Now? |
Ermias Mengistu, Associate Director, International Executive Programs | ||
11.30 am | 12.45 pm | A Branding and Retail Champion Overcoming Growing Pains |
Case: Starbucks | ||
Stefan Stremersch, Visiting Professor of Marketing | ||
12.45 pm | 12.50 pm | Closing |