About Arta Finance Founded by a team of former Google executives and researchers, Arta is a US SEC-registered investment advisor backed by Sequoia Capital India, Ribbit Capital, Coatue and more than 140 luminaries in tech and finance - Arta Finance is the digital family office for the world that empowers more people to gain the financial superpowers that, until now, were only accessible by ultra-high-net-worth individuals.