MBA Virtual Open Day A (Online)
Full-Time MBA
MBA Virtual Open Day A (Online)
Full-Time MBA
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DATE AND TIME Saturday, October 24, 2020
11:00 a.m. - 02:00 p.m.

MBA Virtual Open Day (Online)

 Saturday, October 24 (11:00 - 14:00 CEST) 

The MBA Virtual Open Day is a highly interactive experience.  Space is limited.  Candidates will be invited to participate upon CV review.   To ensure a successful experience, participants must ensure they have a web camera, external headset, good internet connection, and a quiet environment. 

Don't put your career on hold. Because difficult times demand new leaders.

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Agenda, Saturday, October 24

11:0011:40Welcome & MBA Presentation
11:4513:00Case Presentation with Prof. Iñigo Gallo
13:0513:45Alumni Panel & Wrap-Up

Case presentation by Iñigo Gallo
Iñigo is assistant professor in the Marketing Department at IESE Business School. Iñigo has received his Ph.D. degree in Management from the Anderson School of Management, UCLA. Previous to his doctoral studies, Iñigo received an undergraduate degree in Business and Economics from the University of Barcelona, worked for a number of years as a management consultant for Everis, and received his MBA from IESE Business School. His research centers in the understanding of how experiential purchases - an event or series of events that one lives through - are different from material purchases - tangible objects, kept in one's possession - and how these differences influence the way consumers evaluate and choose experiences, as opposed to products. Some of the questions Iñigo studies in his research are: how does price influence a decision on an experience differently from a decision on a product? What type of advertising works best for experiences compared to products? How do consumers deal with the uncertainty that is associated with the evaluation of an experiential purchase? Iñigo's work has been published in different refereed and non-refereed journals in marketing and psychology. Additionally, Iñigo has presented his research at the two leading conferences in consumer behavior - Association of Consumer Research and Society of Consumer Psychology. He has also given seminars at a number of institutions, both academic and corporate.

Registration for this event has closed.