The New Nature of Business
Welcoming the authors: André Hoffman and Peter Vanham
Barcelona
The New Nature of Business
Welcoming the authors: André Hoffman and Peter Vanham
Barcelona
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(at the South Campus Auditorium)

   

Join us for a keynote talk and discussion with André Hoffmann, Vice-Chairman of Roche’s Board of Directors, and co-author Peter Vanham, as they introduce their new book, The New Nature of Business: The Path to Prosperity and Sustainability. In this thought-provoking work, Hoffmann and Vanham explore why the traditional business model is faltering and offer a blueprint for creating “sustainable prosperity.” Through compelling case studies, they demonstrate how companies that embrace change—balancing profit with social and environmental impact—are not only surviving but thriving.

 

Key insights from the book discussion will include:

  • An inside look at Roche's sustainability practices as described by Hoffmann and other senior leaders, offering valuable lessons from a global healthcare giant.

 

  • Case studies of pioneering organizations like INSEAD, IKEA, Harley Davidson, and Holcim, showcasing how visionary leadership and a holistic perspective can drive meaningful success.

 

  • Strategies for addressing trade-offs and externalities in business, from identifying impactful metrics to integrating human, social, and natural capital alongside financial returns.

 

Praised by leaders and changemakers worldwide, The New Nature of Business is an essential read for business executives, entrepreneurs, and those guiding corporate strategy in today’s complex landscape.

 

This event is proudly co-hosted by the Institute for Sustainability Leadership  (ISL). Learn more about the ISL  here 

 

Don’t miss this opportunity to engage in a lively discussion about the future of sustainable business!

DATE AND TIME
Friday, November 22, 2024
11:30 a.m. - 12:30 p.m.
LOCATION
Barcelona South Campus Av. Pearson, 21, 08034, Barcelona, ES
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Speaker André Hoffman

Roche Holding AG, Vice Chairman

André Hoffmann is a businessman, environmentalist, philanthropist, and a passionate advocate for business as a force for good.He is vice chairman of Roche Holding AG, his family business. He also sits on the board of SystemIQ, the board of trustees of the World Economic Forum, and the Center for the Fourth Industrial Revolution. 
Speaker Peter Vanham Wiley and Fortune, Author and Editorial Director

Peter Vanham is Editorial Director, of Leadership, at Fortune magazine, where he covers corporate sustainability and social impact. He is the author of several books, including Stakeholder Capitalism (with Klaus Schwab) and Before I Was CEO


He was the U.S. media lead and a global leadership fellow at the World Economic Forum, as well as a contributor to Financial TimesBusiness Insider, and Forbes. Prior to working in media, he was a management consultant at Bain & Company in Brussels. He holds an M.A. in Business & Economics from Columbia Journalism School and an M.S. in Commercial Engineering from the University of Leuven.