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Hybrid session on Barcelona Campus

The music industry was among the first to suffer the disruptive effects of digitalization – which also made it one of the first to reinvent itself. After bottoming out in 2010, the industry has been growing at a healthy rhythm and doesn’t look set to stop this decade. This will be music to the ears of those who are able to anticipate the changes ahead and adapt to the new soundscape.

IESE strategy professor Govert Vroom has written a best-selling series of case studies on the music streamer Spotify. In this insightful session, Prof. Vroom will discuss the evolution of the music industry, streaming business models, understanding the value chain and where things might go next with someone whose job it is to think about the future: Máuhan M. Zonoozy, head of innovation and market intelligence at Spotify, responsible for thinking 5+ years out and identifying moonshots.

This session is a must for any business thinking about disruption, innovation and finding your strategic advantage, especially in these fast-moving times!

Speakers
Máuhan M. Zonoozy,  Head of Innovation + Market Intelligence, Spotify
Prof. Govert Vroom, Strategic Management, IESE Business School

Watch the main trends in this IESE Insight video preview.
Alternatively, download this infographic that shows how the music industry is evolving.

Indications to access the campus: When you register for the event, you’ll receive a QR code that allows you to access campus.