Marketing & Branding Next Level in Motor Sport
Events - Alumni
Munich
Marketing & Branding Next Level in Motor Sport
Events - Alumni
Munich
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DATE AND TIME Tuesday, June 09, 2026
6:30 p.m. - 9:30 p.m.
LOCATION Munich Campus Maria-Theresia-Strasse 15, 81675, Munich, DE
REGISTRATION FEES

Face to face event: Free

Join us on Tuesday, June 9 at IESE’s Munich campus for a conversation at the intersection of motorsport, innovation and the future of the global sports industry.

In recent years, motorsport has evolved into one of the most powerful global platforms for branding, technological innovation and strategic partnerships. Events such as the 24 Hours of Le Mans bring together not only world-class racing teams but also some of the most influential companies in the world, including automotive manufacturers, energy companies, technology partners and global consumer brands.

For original equipment manufacturers (OEMs), motorsport is far more than competition on the track. It serves as a laboratory for innovation, a stage for global brand storytelling and, increasingly, a platform for strategic alliances. Companies are collaborating across industries—from mobility and energy to fashion and digital media—to reach new audiences and help shape the future of performance and sustainability.

At the same time, the sports industry is undergoing a profound transformation. New media channels, data-driven fan engagement, sustainability challenges and global partnerships are redefining how sports organizations create value and connect with their audiences.

In response to these developments, IESE Business School has recently launched the Center for Sports Management, an initiative dedicated to research, executive education and industry dialogue at the intersection of leadership, strategy and the global sports industry.

The Center aims to bring together executives, entrepreneurs and academics to explore how sports organizations and their partners can build sustainable business models, develop innovative marketing strategies and strengthen governance in one of today’s most dynamic industries.

We look forward to welcoming you in Munich.

Program
18:30 – Registration and Welcome
19:00 – Presentation of the IESE Center for Sports Management by Professor Albert Fernandez (Academic Director)
19:30 – Panel Discussion moderated by Professor Albert Fernandez

Panelists:
• Thomas Felbermair (AMP Munich-15), Director Partnership Development  Interstate Consulting Munich
• Ariela Busato (EMBA Munich 2024), Global Partnerships – Shell
• Christoph Schuette, Global Strategic Partnerships @ BMW Motorsport

20:30 – Networking Reception


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{$ mdm.name $} {$ state[lang] $} Afghanistan +93 Aland Islands +2004 Albania +355 Algeria +213 American Samoa +684 Andorra +376 Angola +244 Anguilla +1-264 Antarctica +672 Antigua and Barbuda +1-268 Argentina +54 Armenia +374 Aruba +297 Australia +61 Austria +43 Azerbaijan +994 Bahamas +1-242 Bahrain +973 Bangladesh +880 Barbados +1-246 Belarus +375 Belgium +32 Belize +501 Benin +229 Bermuda +1-441 Bhutan +975 Bolivia +591 Bonaire, Sint Eustatius and Saba +599 Bosnia-Herzegovina +387 Botswana +267 Bouvet Island +47 Brazil +55 British Indian Ocean Territory +246 British Virgin Islands +1-284 Brunei +673 Bulgaria +359 Burkina Faso +226 Burundi +257 Cambodia +855 Cameroon +237 Canada +1 Cape Verde +238 Cayman Islands +1 Central African Republic +236 Chad +235 Chile +56 China +86 Christmas Island +61-8 Cocos +61 Colombia +57 Comoros +269 Congo +242 Cook Islands +682 Costa Rica +506 Côte d'Ivoire +225 Croatia +385 Cuba +53 Curaçao +5999 Cyprus +357 Czech Republic +420 Democratic Republic of the Congo +243 Denmark +45 Djibouti +253 Dominica +1-767 Dominican Republic +1-809 East Timor +670 Ecuador +593 Egypt +20 El Salvador +503 Equatorial Guinea +240 Eritrea +291 Estonia +372 Ethiopia +251 Faeroe Islands +298 Falkland Islands +500 Fiji +679 Finland +358 France +33 French Guiana +594 French Polynesia +689 Gabon +241 Gambia +220 Georgia +995 Germany +49 Ghana +233 Gibraltar +9567 Greece +30 Greenland +299 Grenada +1-473 Guadeloupe +590 Guam +1-671 Guatemala +502 Guernsey +44 Guinea +224 Guinea-Bissau +245 Guyana +592 Haiti +509 Honduras +504 Hong Kong, China +852 Hungary +36 Iceland +354 India +91 Indonesia +62 Iran +98 Iraq +964 Ireland +353 Isle of Man +44 Israel +972 Italy +39 Jamaica +1-876 Japan +81 Jersey +44 Jordan +962 Kazakhstan +7 Kenya +254 Kiribati +686 Kosovo +381 Kuwait +965 Kyrgyzstan +996 Laos +856 Latvia +371 Lebanon +961 Lesotho +266 Liberia +231 Libya +218 Liechtenstein +423 Lithuania +370 Luxembourg +352 Macau +853 Madagascar +261 Malawi +265 Malaysia +60 Maldives +960 Mali +223 Malta +356 Marshall Islands +692 Martinique +596 Mauritania +222 Mauritius +230 Mayotte +269 Mexico +52 Micronesia +691 Moldova +373 Monaco +377 Mongolia +976 Montenegro +382 Montserrat +1-664 Morocco +212 Mozambique +258 Birmania, Myanmar +95 Namibia +264 Nauru +674 Nepal +977 Netherlands +31 New Caledonia +687 New Zealand +64 Nicaragua +505 Niger +227 Nigeria +234 Niue +683 Norfolk Island +672 North Korea +850 Northern Marianas +1-670 Norway +47 Oman +968 Pakistan +92 Palau +680 Palestinian Territories +970 Panama +507 Papua New Guinea +675 Paraguay +595 Peru +51 Philippines +63 Pitcairn Islands +64 Poland +48 Portugal +351 Puerto Rico +1-787 Qatar +974 Republic of North Macedonia +389 Reunion +262 Romania +40 Russia +7 Rwanda +250 Saint Barthélemy +590 Saint Helena +290 Saint Kitts and Nevis +1-869 Saint Lucia +1-758 Saint Martin +1-599 Saint Pierre and Miquelon +508 Saint Vincent and the Grenadines +1-784 Samoa +685 San Marino +378 Sao Tomé and Principe +239 Saudi Arabia +966 Senegal +221 Serbia +381 Seychelles +248 Sierra Leone +232 Singapore +65 Sint Maarten +5999 Slovakia +421 Slovenia +386 Solomon Islands +677 Somalia +252 South Africa +27 South Georgia and the South Sandwich I. +500 South Korea +82 South Sudan +211 Spain +34 Sri Lanka +94 Sudan +249 Suriname +597 Svalbard and Jan Mayen +47 Swaziland +268 Sweden +46 Switzerland +41 Syria +963 Taiwan +886 Tajikistan +992 Tanzania +255 Territorios Australes Franceses Thailand +66 Togo +228 Tokelau +690 Tonga +676 Trinidad and Tobago +1-868 Tunisia +216 Turkey +90 Turkmenistan +993 Turks and Caicos Islands +1-649 Tuvalu +688 Uganda +256 Ukraine +380 United Arab Emirates +971 United Kingdom +44 United States +1 United States Minor Outlying Islands +1 Uruguay +598 US Virgin Islands +1-340 Uzbekistan +998 Vanuatu +678 Vatican City +39 Venezuela +58 Vietnam +84 Wallis and Futuna +681 Western Sahara +212 Yemen +967 Zambia +260 Zimbabwe +263 {$ mdm.name $} {$ mdm.name $} {$ mdm.name $}
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Afghanistan +93 Aland Islands +2004 Albania +355 Algeria +213 American Samoa +684 Andorra +376 Angola +244 Anguilla +1-264 Antarctica +672 Antigua and Barbuda +1-268 Argentina +54 Armenia +374 Aruba +297 Australia +61 Austria +43 Azerbaijan +994 Bahamas +1-242 Bahrain +973 Bangladesh +880 Barbados +1-246 Belarus +375 Belgium +32 Belize +501 Benin +229 Bermuda +1-441 Bhutan +975 Bolivia +591 Bonaire, Sint Eustatius and Saba +599 Bosnia-Herzegovina +387 Botswana +267 Bouvet Island +47 Brazil +55 British Indian Ocean Territory +246 British Virgin Islands +1-284 Brunei +673 Bulgaria +359 Burkina Faso +226 Burundi +257 Cambodia +855 Cameroon +237 Canada +1 Cape Verde +238 Cayman Islands +1 Central African Republic +236 Chad +235 Chile +56 China +86 Christmas Island +61-8 Cocos +61 Colombia +57 Comoros +269 Congo +242 Cook Islands +682 Costa Rica +506 Côte d'Ivoire +225 Croatia +385 Cuba +53 Curaçao +5999 Cyprus +357 Czech Republic +420 Democratic Republic of the Congo +243 Denmark +45 Djibouti +253 Dominica +1-767 Dominican Republic +1-809 East Timor +670 Ecuador +593 Egypt +20 El Salvador +503 Equatorial Guinea +240 Eritrea +291 Estonia +372 Ethiopia +251 Faeroe Islands +298 Falkland Islands +500 Fiji +679 Finland +358 France +33 French Guiana +594 French Polynesia +689 Gabon +241 Gambia +220 Georgia +995 Germany +49 Ghana +233 Gibraltar +9567 Greece +30 Greenland +299 Grenada +1-473 Guadeloupe +590 Guam +1-671 Guatemala +502 Guernsey +44 Guinea +224 Guinea-Bissau +245 Guyana +592 Haiti +509 Honduras +504 Hong Kong, China +852 Hungary +36 Iceland +354 India +91 Indonesia +62 Iran +98 Iraq +964 Ireland +353 Isle of Man +44 Israel +972 Italy +39 Jamaica +1-876 Japan +81 Jersey +44 Jordan +962 Kazakhstan +7 Kenya +254 Kiribati +686 Kosovo +381 Kuwait +965 Kyrgyzstan +996 Laos +856 Latvia +371 Lebanon +961 Lesotho +266 Liberia +231 Libya +218 Liechtenstein +423 Lithuania +370 Luxembourg +352 Macau +853 Madagascar +261 Malawi +265 Malaysia +60 Maldives +960 Mali +223 Malta +356 Marshall Islands +692 Martinique +596 Mauritania +222 Mauritius +230 Mayotte +269 Mexico +52 Micronesia +691 Moldova +373 Monaco +377 Mongolia +976 Montenegro +382 Montserrat +1-664 Morocco +212 Mozambique +258 Birmania, Myanmar +95 Namibia +264 Nauru +674 Nepal +977 Netherlands +31 New Caledonia +687 New Zealand +64 Nicaragua +505 Niger +227 Nigeria +234 Niue +683 Norfolk Island +672 North Korea +850 Northern Marianas +1-670 Norway +47 Oman +968 Pakistan +92 Palau +680 Palestinian Territories +970 Panama +507 Papua New Guinea +675 Paraguay +595 Peru +51 Philippines +63 Pitcairn Islands +64 Poland +48 Portugal +351 Puerto Rico +1-787 Qatar +974 Republic of North Macedonia +389 Reunion +262 Romania +40 Russia +7 Rwanda +250 Saint Barthélemy +590 Saint Helena +290 Saint Kitts and Nevis +1-869 Saint Lucia +1-758 Saint Martin +1-599 Saint Pierre and Miquelon +508 Saint Vincent and the Grenadines +1-784 Samoa +685 San Marino +378 Sao Tomé and Principe +239 Saudi Arabia +966 Senegal +221 Serbia +381 Seychelles +248 Sierra Leone +232 Singapore +65 Sint Maarten +5999 Slovakia +421 Slovenia +386 Solomon Islands +677 Somalia +252 South Africa +27 South Georgia and the South Sandwich I. +500 South Korea +82 South Sudan +211 Spain +34 Sri Lanka +94 Sudan +249 Suriname +597 Svalbard and Jan Mayen +47 Swaziland +268 Sweden +46 Switzerland +41 Syria +963 Taiwan +886 Tajikistan +992 Tanzania +255 Territorios Australes Franceses Thailand +66 Togo +228 Tokelau +690 Tonga +676 Trinidad and Tobago +1-868 Tunisia +216 Turkey +90 Turkmenistan +993 Turks and Caicos Islands +1-649 Tuvalu +688 Uganda +256 Ukraine +380 United Arab Emirates +971 United Kingdom +44 United States +1 United States Minor Outlying Islands +1 Uruguay +598 US Virgin Islands +1-340 Uzbekistan +998 Vanuatu +678 Vatican City +39 Venezuela +58 Vietnam +84 Wallis and Futuna +681 Western Sahara +212 Yemen +967 Zambia +260 Zimbabwe +263
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{$ mdm.name $} {$ state[lang] $} Afghanistan +93 Aland Islands +2004 Albania +355 Algeria +213 American Samoa +684 Andorra +376 Angola +244 Anguilla +1-264 Antarctica +672 Antigua and Barbuda +1-268 Argentina +54 Armenia +374 Aruba +297 Australia +61 Austria +43 Azerbaijan +994 Bahamas +1-242 Bahrain +973 Bangladesh +880 Barbados +1-246 Belarus +375 Belgium +32 Belize +501 Benin +229 Bermuda +1-441 Bhutan +975 Bolivia +591 Bonaire, Sint Eustatius and Saba +599 Bosnia-Herzegovina +387 Botswana +267 Bouvet Island +47 Brazil +55 British Indian Ocean Territory +246 British Virgin Islands +1-284 Brunei +673 Bulgaria +359 Burkina Faso +226 Burundi +257 Cambodia +855 Cameroon +237 Canada +1 Cape Verde +238 Cayman Islands +1 Central African Republic +236 Chad +235 Chile +56 China +86 Christmas Island +61-8 Cocos +61 Colombia +57 Comoros +269 Congo +242 Cook Islands +682 Costa Rica +506 Côte d'Ivoire +225 Croatia +385 Cuba +53 Curaçao +5999 Cyprus +357 Czech Republic +420 Democratic Republic of the Congo +243 Denmark +45 Djibouti +253 Dominica +1-767 Dominican Republic +1-809 East Timor +670 Ecuador +593 Egypt +20 El Salvador +503 Equatorial Guinea +240 Eritrea +291 Estonia +372 Ethiopia +251 Faeroe Islands +298 Falkland Islands +500 Fiji +679 Finland +358 France +33 French Guiana +594 French Polynesia +689 Gabon +241 Gambia +220 Georgia +995 Germany +49 Ghana +233 Gibraltar +9567 Greece +30 Greenland +299 Grenada +1-473 Guadeloupe +590 Guam +1-671 Guatemala +502 Guernsey +44 Guinea +224 Guinea-Bissau +245 Guyana +592 Haiti +509 Honduras +504 Hong Kong, China +852 Hungary +36 Iceland +354 India +91 Indonesia +62 Iran +98 Iraq +964 Ireland +353 Isle of Man +44 Israel +972 Italy +39 Jamaica +1-876 Japan +81 Jersey +44 Jordan +962 Kazakhstan +7 Kenya +254 Kiribati +686 Kosovo +381 Kuwait +965 Kyrgyzstan +996 Laos +856 Latvia +371 Lebanon +961 Lesotho +266 Liberia +231 Libya +218 Liechtenstein +423 Lithuania +370 Luxembourg +352 Macau +853 Madagascar +261 Malawi +265 Malaysia +60 Maldives +960 Mali +223 Malta +356 Marshall Islands +692 Martinique +596 Mauritania +222 Mauritius +230 Mayotte +269 Mexico +52 Micronesia +691 Moldova +373 Monaco +377 Mongolia +976 Montenegro +382 Montserrat +1-664 Morocco +212 Mozambique +258 Birmania, Myanmar +95 Namibia +264 Nauru +674 Nepal +977 Netherlands +31 New Caledonia +687 New Zealand +64 Nicaragua +505 Niger +227 Nigeria +234 Niue +683 Norfolk Island +672 North Korea +850 Northern Marianas +1-670 Norway +47 Oman +968 Pakistan +92 Palau +680 Palestinian Territories +970 Panama +507 Papua New Guinea +675 Paraguay +595 Peru +51 Philippines +63 Pitcairn Islands +64 Poland +48 Portugal +351 Puerto Rico +1-787 Qatar +974 Republic of North Macedonia +389 Reunion +262 Romania +40 Russia +7 Rwanda +250 Saint Barthélemy +590 Saint Helena +290 Saint Kitts and Nevis +1-869 Saint Lucia +1-758 Saint Martin +1-599 Saint Pierre and Miquelon +508 Saint Vincent and the Grenadines +1-784 Samoa +685 San Marino +378 Sao Tomé and Principe +239 Saudi Arabia +966 Senegal +221 Serbia +381 Seychelles +248 Sierra Leone +232 Singapore +65 Sint Maarten +5999 Slovakia +421 Slovenia +386 Solomon Islands +677 Somalia +252 South Africa +27 South Georgia and the South Sandwich I. +500 South Korea +82 South Sudan +211 Spain +34 Sri Lanka +94 Sudan +249 Suriname +597 Svalbard and Jan Mayen +47 Swaziland +268 Sweden +46 Switzerland +41 Syria +963 Taiwan +886 Tajikistan +992 Tanzania +255 Territorios Australes Franceses Thailand +66 Togo +228 Tokelau +690 Tonga +676 Trinidad and Tobago +1-868 Tunisia +216 Turkey +90 Turkmenistan +993 Turks and Caicos Islands +1-649 Tuvalu +688 Uganda +256 Ukraine +380 United Arab Emirates +971 United Kingdom +44 United States +1 United States Minor Outlying Islands +1 Uruguay +598 US Virgin Islands +1-340 Uzbekistan +998 Vanuatu +678 Vatican City +39 Venezuela +58 Vietnam +84 Wallis and Futuna +681 Western Sahara +212 Yemen +967 Zambia +260 Zimbabwe +263 {$ mdm.name $} {$ mdm.name $} {$ mdm.name $}
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