Foundations of Scaling Open Day
School of Founders
Warsaw
Foundations of Scaling Open Day
School of Founders
Warsaw
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FOUNDATIONS OF SCALING OPEN DAY | SCALE YOURSELF. SCALE YOUR BUSINESS.

IESE's Foundations of Scaling (FoS), Europe's most prestigious scaleup program is coming to Warsaw. The program supports ambitious founders who want to take their business from a few dozen to hundreds and hopefully thousands of employees.

Join us on May 13th (12-20h) at the Google Campus for an open day and get peak insight of this world class program.

IESE Business School in Barcelona is among the top-3 business schools for executive education and entrepreneurship in the world. Countless entrepreneurs have received their business education at IESE and went on to build amazing companies. Our Foundations of Scaling is our flagship program for entrepreneurs.     

WHO IS THIS FOR?

If you are the founder of a startup with 30 or more employees and any of this sounds familiar, then you are in the right place.    

    • “Revenues are growing, but it’s getting harder to find new customers. Cash and profits are hurting.”
    • “We throw people at problems and our culture is getting lost along the way. I dread adding another employee or customer.”
    • “Communication is breaking down. Our people are not aligned and are pulling in different directions.”
    • “We need proper processes and systems. We constantly wing it and end up reinventing the wheel.”
    • “We need to add professionals to the team. People who have ‘been there, done that’.”
    • “I’m feeling overwhelmed and burned out. I don’t think I’m cut out for this and it’s a matter of time until others find out.

    The Foundations of Scaling program helps founders overcome these common challenges. It equips you with the insights, skills and mindset to scale your venture  from a few dozen to hundreds and hopefully thousands of employees.

    DATE AND TIME
    Monday, May 13, 2024
    12:00 p.m. - 8:00 p.m.
    LOCATION
    Google for Startups Campus Plac Konesera 10, 03-736 Warszawa, Polonia, 03-736, Warsaw, PL
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    WHAT WILL YOU LEARN?

    What is Your Strategy? by Prof. Germán Loewe 

    Getting Strategy right is the most powerful driver of growth for a scaleup. Yet the concept of Strategy is an often misunderstood and misused. Germán Loewe will explain what Strategy is, the fundamental role of barriers to entry, the concept of profit pools and how it should guide your expansion strategy. He will share highly practical tools that will provide you clarity about your position in the market and your strategy.

    Scale Yourself. Scale Your Business by Dr. Sebastian Ross

    Sebastian Ross and his panelists will discuss the importance of effective leadership for scaling a company. Simply put: If you don't scale, your company won't scale. This interactive panel discussion will feature insights from FoS alumnus Ron Fridman, serial entrepreneur Rafal Plutecki, as well as investor, board member and IESE alumnus Pawel Bochniarz. The four panelist will discuss what you need to do to update your leadership software and remain the best person to lead your company through the next growth stage.   

    Value-Driven Pricing by Dr. Maciej Kraus

    Maciej Kraus will unravel the secrets to pricing your products or services not just for profit, but for value. Discover how to align your pricing strategies with customer expectations and market demands. The pursuit of operational excellence as the fuel for organizational growth: prioritization, transparency and effectiveness.

    Operational routines for growth by Konrad Kwiatkowski

    Konrad Kwiatkowski's teaches you how to use data and reporting to support the planning process, optimize meeting routines, and invest in functional and managerial training. He will show you how to integrate these elements and create a solid foundation for growth and adaptability.

    HOW DO I APPLY?

    If you are an active founder of a startup with 30 or more employees, please request an invitation by filling out the application form on the right of the screen. We look forward to meeting you on May 13th.


    IN PARTNERSHIP WITH:

    AGENDA


    12.00h Registration and networking lunch

    12.45h Welcome

    13.00h Value driven pricing | Dr. Maciej Kraus

    14.15h Break

    14.35h Operational routines for growth | Konrad Kwiatkowski

    15.35h Break

    15.55h What is your strategy? | Prof. Germán Loewe

    17.10h Break

    17.40h Scale yourself to scale your business | Dr. Sebastian Ross & Ron Fridman, Rafal Plutecki, Pawel Bochniarz

    18.30h Networking drinks

    20.00h End of the event

    Speaker German Loewe IESE Professor/Academic Director School of Founders German Loewe started his collaboration with the Managerial Decision Sciences department at IESE in 2009, and is now Senior Lecturer of Decision Analysis in the MBA program. He is also the co-Academic Director for the School of Founders.  Before 2009 he held Associate Professor positions at both University of Barcelona and University Pompeu Fabra, where he taught mathematics, decision theory and strategy for several years.

    During 2000 he was visiting researcher at the Economic Learning and Social Evolution Centre (ELSE) at University College London and holds a PhD in Mathematical Economics from University of Barcelona. Early in his career he decided to focus his research on the economic theory for individual decision making, and on the both mathematical and philosophical foundations of decision theories. His main research area is intertemporal choice.

    German is also founder and CEO of Netquest, a company specialized in online sampling technologies and digital behavioural data. With respondent panels in 23 countries, and after acquiring the dutch tec company Wakoopa, Netquest has become the pioneer in digital behavioural data in the market research industry. Since 2016 Netquest is part of the GfK group.
    Speaker Dr.Sebastian Ross School of Founders Director at IESE Sebastian Ross is the Director of the IESE Business School in Barcelona, where he designs programs and lectures on topics around Leadership, People Management, Culture and Conscious Business. Sebastian started his career as an entrepreneur in the technology space and later as a partner in a venture capital firm. In recent years, Sebastian held leadership roles as CEO, other C-level and Board level positions with several European and US scaleups.

    Sebastian is together with Verne Harnish author of the book Scaling Up Compensation – Five Design Principles for Turning Your Largest Expense into a Strategic Advantage, and also contributed three chapters to the international bestseller Scaling Up by Verne Harnish (over 500.000 copies sold).     Sebastian co-founded the Spanish chapter of Entrepreneurs’ Organization (EO) and was a board member for many years.

    He co-founded the Spanish Conscious Capitalism chapter and is currently the President of the Spanish Conscious Capitalism Foundation.     Sebastian received a Ph.D. and an MBA from the University of Cologne, a Master of International Business Administration from ESADE Business School in Barcelona. He participated in the Entrepreneurial Master Program at the Massachusetts Institute of Technology (MIT). He is also an elected member of the Royal European Academy of Doctors.
    Speaker Maciej Kraus Partner at Mocvens Capital/ Pricing guru Maciej supports companies to generate more profit for further development & growth - both Movens Capital portfolio companies as well as external companies interested in being more profitable.

    Experienced strategy executive with broad operational background. Specializes in pricing and sales excellence in B2B, B2C and retail markets. Worked both for leading multinationals as well as MSEs.

    He is also a guest lecturer at Stanford and London Business School.

    Author of 2 books on sales strategy and pricing: “Future of Pricing. A Guide to the Next 10 Years of AI” and “The naked mind- shortcuts to sales: Neuromarketing overview for profitability and business success”

    He is an acknowledged sales coach and trainer, a certified business coach and also a TED speaker.

    Speaker Konrad Kwiatkowski The Growth Guy Konrad Kwiatkowski has over 20 years of experience in business management, coaching, mentoring and strategic consulting.

     Experience in international companies in Poland and abroad, including Orange. Managing Director and President of the Board at Centrum Wina, Winezja.pl, Toyota and Amrest.

    His exposure to startup/founder ecosystems includes founding startups such as Helpzy.com, Service Track. He has participated in international incubation programmes such as YCombinator and Google.

    A graduate of IESE Business School (AMP Warsaw 2015), London School of Economics (MSc in Political Economy), and Leon Koźmiński Academy (Postgraduate Diploma in Professional Coaching).      He currently works as a coach, mentor and strategic advisor to boards of companies in various sectors, supporting organisations focused on dynamic development and business scaling in repeatable models.
    PanelistRafal PluteckiSerial Tech Entrepreneur

    Rafal is a seasoned entrepreneur with 30 years of experience in launching and scaling businesses.  In his first venture he founded, built and sold Internet Technologies, the leading ISP. 

    Since then he is an active founder, CEO and angel investor in several companies in Internet / tech / marketplaces / consumer finance / renewable energy / real estate.


    He is a LP in Inovo VC fund, founding member of YPO Poland Chapter and lecturer on company culture and business scaling.  He was featured in many publications such as BusinessWeek, Forbes.  He supports the new generation of founders as a coach in both business and personal growth areas. Currently CEO of Dexed Group, energy transition company in solar and construction industry.
    Panelist Ron Fridman Founder-Mawi Ron Fridman is the CEO and Co-founder of Mawi - is a digital health company that creates wearable medical devices and technology to diagnose and monitor cardiac diseases. Mawi is a MedTech company that revolutionizes the way we diagnose, monitor, and prevent the three largest causes of death in the world: heart failure, heart attacks, and strokes. It creates advanced wearables and smart analytics software. Recognized as the “Forbes 30 Under 30”, Ron has demonstrated strong leadership experience with building teams, developing talents, and successfully growing, and managing strategic partnerships with Healthcare providers, Health systems, and Payers.

    Ron has a number of investments and advisory and supervisory board member positions in healthcare organizations such as Nova Poliklinika (a chain of 7 private Family Medicine Clinics in Ukraine), Israel Startup VC fund, UdevHub (IT consulting firm with Fortune 500 clients from Insurance, Banks and FinTech, Edtech domains). Co-founder of charity fund Kids Of Ukraine which was set up to support Ukrainian kids suffering from russian aggression.

    He believes in giving back and is part of Singularity University, supporting the mission of providing people access to education and healthcare for stable economic growth. Ron has been featured in major publications and has been a keynote speaker at numerous prestigious conferences worldwide.

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