Small and medium-sized businesses (SMEs) can gain a lot from adopting emerging technologies in several ways. This may enable to develop new value propositions, optimize cost and revenue structures, or establish a competitive advantage.
However, despite businesses' enthusiasm to embrace digital change, they frequently lack clarity on how to achieve it. According to data from the EU Commission, only 55% of European SMEs are at least somewhat digitalized (the objective is at least 90% by 2030), meaning that almost half of SMEs are not making use of the potential that digital has to offer.
This online session shed light on:
The webinar will be led by Thomas Klueter, Professor of Entrepreneurship at IESE Business School. He holds a Ph.D. in Managerial Science and Applied Economics from the University of Pennsylvania, an MA from the University of Pennsylvania and the University College Dublin, and a BA in Science from Duale Hochschule Baden-Wuertemberg. The session will be opened by Mar Martinez, Associate Director at the IESE’s Entrepreneurship and Innovation Center.
Note: ACCIÓ and IESE Business School are organizing this event within the DIH4CAT project. DIH4CAT is a public-private consortium promoted by the Department of Business and Labor through ACCIÓ, Department of the Vice-Presidency and Digital and Territorial Policies, Foment del Treball, PIMEC, Eurecat, CVC, ICFO, i2CAT, Leitat, the Universitat Politècnica de Catalunya (UPC), the Barcelona Supercomputing Center (BSC), and IESE Business School. The user is informed that the registration and personal data collected within the framework of the initiative may be used or communicated to the DIH4CAT consortium partners only, who are committed to the appropriate guarantees with respect to regulatory requirements in line with their Privacy Notice and in accordance with the applicable regulations. Please find further information by following the Privacy Policy link.