Note that this event is in-person only in Munich and will not be available to watch live online.
The sales process is a structured sequence of activities designed to attract and retain customers, yet its design and execution vary depending on the context. While some argue that sales have become too complex to be encapsulated in a process, structuring commercial efforts remains essential for efficiency and effectiveness.
This session explores the balance between generic and specific sales processes, examining their advantages, limitations, and adaptability across different industries and sales environments. We will discuss how to align sales efforts with the customer’s decision-making process, optimize strategies using technology and data, and refine execution to drive commercial success. Through real-world examples and practical frameworks, participants will gain actionable insights to improve their sales processes.
Agenda