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Are you ready to take your leadership to the next level?

Join us on September 15, 2026, for IESE´s Program for Management Development (PMD) Virtual Open Day and experience firsthand the transformative learning that has shaped the careers of professionals ready to make a bigger impact.

Led by Professor May-Anne Very, this interactive case session puts you in the role of a senior decision-maker—challenging you to analyze a real-world business scenario and choose a course of action among multiple viable options.

In this session, participants step into Ryanair’s fight to carve out a place for itself against established airline incumbents and explore the real meaning of competitive advantage. Through fierce competition, crisis, and reinvention, the case sharpens participants’ strategic analysis around positioning, trade-offs, and the choices that define long-term success.

Register now to take part in this powerful learning experience.

We look forward to welcoming you online.