AI-Powered Precision Marketing
IESE New York Thought Leadership Series
New York, NY
AI-Powered Precision Marketing
IESE New York Thought Leadership Series
New York, NY
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DATE AND TIME Monday, April 28, 2025
3:00 p.m. - 7:00 p.m.
LOCATION New York Campus 165 W. 57th Street, NY 10019-2201, New York, NY, US

Join us for an exclusive deep dive into AI-Powered Precision Marketing at IESE New York.

This interactive event will bring together industry leaders, AI experts, and executives to explore the real-world applications of AI in marketing, the value chain of data-driven advertising, and the strategic decisions companies must make when adopting AI technologies.

We will also discuss the challenges organizations face in AI adoption, measuring ROI, and maximizing its impact within their business.

Key Questions to be addressed:

How can AI optimize audience segmentation, personalization, and campaign execution?

How do companies decide between building AI in-house or outsourcing it?

What are the ethical, privacy, and compliance challenges in AI-powered marketing?
This engaging session will feature:

A high-level panel discussion with top industry leaders.

An interactive workshop where participants tackle AI adoption challenges.

A high-impact session: The AI Landscape: Insights from Prof. Sampsa Samila, delivering cutting-edge perspectives.


Register for the full event OR choose between:

Session 1: Panel & Workshop (3:00 – 5:45 p.m.)

Session 2: The AI Landscape: Insights from Prof. Sampsa Samila (6:00 – 7:00 p.m.)


Discussion Highlights

The AI-Driven Precision Marketing Value Chain

How AI is transforming audience segmentation, targeting, and personalization

The role of data intelligence providers, agencies, and brands in the AI marketing ecosystem

Ethical AI, privacy, and compliance challenges in digital advertising

AI Adoption: Build vs. Buy, ROI, and Organizational Challenges

When to develop AI in-house vs. leverage external AI solutions

How brands measure ROI from AI-powered precision marketing

Overcoming resistance to AI adoption (organizational culture, training, job security concerns)
Featured Speakers

Industry Leaders from:

AI-Powered Precision Marketing Providers (Publicis, Monks, Google) – AI-driven customer segmentation & omnichannel executionPrecision Marketing Customers (Novartis, Nike) – How AI is used for personalized healthcare marketingData Intelligence Providers (Wakoopa, Netquest) – The role of behavioral data & AIIESE Faculty (Prof. Sampsa Samila) – Academic perspective on AI applications in business


Agenda & Registration Options
3:00 - 3:15 Registration
3:15 - 3:30 Welcome & Opening Remarks
3:30 - 4:30Panel: The AI-Driven Precision Marketing Value Chain
4:30 - 4:40Break
4:40 - 5:45Interactive Workshop: AI in Precision Marketing - Strategy & Execution
5:45 - 6:00Break & Networking
6:00 - 7:00 The AI Landscape: Insights from Prof. Sampsa Samila
7:00 - 8:00Networking

Why Attend?

Understand the AI-driven precision marketing ecosystem – from data collection to campaign executionLearn from real-world use cases – What AI can and cannot do in marketingGain practical insights on AI adoption strategy, measuring ROI, and overcoming resistanceEngage in interactive discussions to apply AI principles to real business problems


NOTE*: If you have any question don't hesitate to contact us at NewYork@iese.edu

Please, remember to choose your registration option

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+1-784 Samoa +685 San Marino +378 Sao Tomé and Principe +239 Saudi Arabia +966 Senegal +221 Serbia +381 Seychelles +248 Sierra Leone +232 Singapore +65 Sint Maarten +5999 Slovakia +421 Slovenia +386 Solomon Islands +677 Somalia +252 South Africa +27 South Georgia and the South Sandwich I. +500 South Korea +82 South Sudan +211 Spain +34 Sri Lanka +94 Sudan +249 Suriname +597 Svalbard and Jan Mayen + Swaziland +268 Sweden +46 Switzerland +41 Syria +963 Taiwan +886 Tajikistan +992 Tanzania +255 Thailand +66 Togo +228 Tokelau +690 Tonga +676 Trinidad and Tobago +1-868 Tunisia +216 Turkey +90 Turkmenistan +993 Turks and Caicos Islands +1-649 Tuvalu +688 Uganda +256 Ukraine +380 United Arab Emirates +971 United Kingdom +44 United States +1 United States Minor Outlying Islands +1 Uruguay +598 US Virgin Islands +1-340 Uzbekistan +998 Vanuatu +678 Vatican City +39 Venezuela +58 Vietnam +84 Wallis and Futuna +681 Western Sahara +212 Yemen +967 Zambia +260 Zimbabwe +263 Afghanistan +93 Aland 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Dominican Republic +1-809 East Timor +670 Ecuador +593 Egypt +20 El Salvador +503 Equatorial Guinea +240 Eritrea +291 Estonia +372 Ethiopia +251 Faeroe Islands +298 Falkland Islands +500 Fiji +679 Finland +358 France +33 French Guiana +594 French Polynesia +689 French Southern Territories + Gabon +241 Gambia +220 Georgia +995 Germany +49 Ghana +233 Gibraltar +9567 Greece +30 Greenland +299 Grenada +1-473 Guadeloupe +590 Guam +1-671 Guatemala +502 Guernsey +44 Guinea +224 Guinea-Bissau +245 Guyana +592 Haiti +509 Hear Islands and McDonald Islands + Honduras +504 Hong Kong, China +852 Hungary +36 Iceland +354 India +91 Indonesia +62 Iran +98 Iraq +964 Ireland +353 Isle of Man +44 Israel +972 Italy +39 Jamaica +1-876 Japan +81 Jersey +44 Jordan +962 Kazakhstan +7 Kenya +254 Kiribati +686 Kosovo +381 Kuwait +965 Kyrgyzstan +996 Laos +856 Latvia +371 Lebanon +961 Lesotho +266 Liberia +231 Libya +218 Liechtenstein +423 Lithuania +370 Luxembourg +352 Macau +853 Madagascar +261 Malawi +265 Malaysia +60 Maldives +960 Mali +223 Malta +356 Marshall Islands +692 Martinique +596 Mauritania +222 Mauritius +230 Mayotte +269 Mexico +52 Micronesia +691 Moldova +373 Monaco +377 Mongolia +976 Montenegro +382 Montserrat +1-664 Morocco +212 Mozambique +258 Myanmar +95 Namibia +264 Nauru +674 Nepal +977 Netherlands +31 New Caledonia +687 New Zealand +64 Nicaragua +505 Niger +227 Nigeria +234 Niue +683 Norfolk Island +672 North Korea +850 Northern Marianas +1-670 Norway +47 Oman +968 Pakistan +92 Palau +680 Palestinian Territories +970 Panama +507 Papua New Guinea +675 Paraguay +595 Peru +51 Philippines +63 Pitcairn Islands +64 Poland +48 Portugal +351 Puerto Rico +1-787 Qatar +974 Republic of North Macedonia +389 Reunion +262 Romania +40 Russia +7 Rwanda +250 Saint Barthélemy +590 Saint Helena +290 Saint Kitts and Nevis +1-869 Saint Lucia +1-758 Saint Martin +1-599 Saint Pierre and Miquelon +508 Saint Vincent and the Grenadines +1-784 Samoa +685 San Marino +378 Sao Tomé and Principe +239 Saudi Arabia +966 Senegal +221 Serbia +381 Seychelles +248 Sierra Leone +232 Singapore +65 Sint Maarten +5999 Slovakia +421 Slovenia +386 Solomon Islands +677 Somalia +252 South Africa +27 South Georgia and the South Sandwich I. +500 South Korea +82 South Sudan +211 Spain +34 Sri Lanka +94 Sudan +249 Suriname +597 Svalbard and Jan Mayen + Swaziland +268 Sweden +46 Switzerland +41 Syria +963 Taiwan +886 Tajikistan +992 Tanzania +255 Thailand +66 Togo +228 Tokelau +690 Tonga +676 Trinidad and Tobago +1-868 Tunisia +216 Turkey +90 Turkmenistan +993 Turks and Caicos Islands +1-649 Tuvalu +688 Uganda +256 Ukraine +380 United Arab Emirates +971 United Kingdom +44 United States +1 United States Minor Outlying Islands +1 Uruguay +598 US Virgin Islands +1-340 Uzbekistan +998 Vanuatu +678 Vatican City +39 Venezuela +58 Vietnam +84 Wallis and Futuna +681 Western Sahara +212 Yemen +967 Zambia +260 Zimbabwe +263
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{$ mdm.name $} {$ state[lang] $} Afghanistan +93 Aland Islands +2004 Albania +355 Algeria +213 American Samoa +684 Andorra +376 Angola +244 Anguilla +1-264 Antarctica +672 Antigua and Barbuda +1-268 Argentina +54 Armenia +374 Aruba +297 Australia +61 Austria +43 Azerbaijan +994 Bahamas +1-242 Bahrain +973 Bangladesh +880 Barbados +1-246 Belarus +375 Belgium +32 Belize +501 Benin +229 Bermuda +1-441 Bhutan +975 Bolivia +591 Bonaire, Sint Eustatius and Saba +599 Bosnia-Herzegovina +387 Botswana +267 Bouvet Island + Brazil +55 British Indian Ocean Territory +246 British Virgin Islands +1-284 Brunei +673 Bulgaria +359 Burkina Faso +226 Burundi +257 Cambodia +855 Cameroon +237 Canada +1 Cape Verde +238 Cayman Islands +1 Central African Republic +236 Chad +235 Chile +56 China +86 Christmas Island +61-8 Cocos +61 Colombia +57 Comoros +269 Congo +242 Cook Islands +682 Costa Rica +506 Côte d'Ivoire +225 Croatia +385 Cuba +53 Curaçao +5999 Cyprus +357 Czech Republic +420 Democratic Republic of 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Malaysia +60 Maldives +960 Mali +223 Malta +356 Marshall Islands +692 Martinique +596 Mauritania +222 Mauritius +230 Mayotte +269 Mexico +52 Micronesia +691 Moldova +373 Monaco +377 Mongolia +976 Montenegro +382 Montserrat +1-664 Morocco +212 Mozambique +258 Myanmar +95 Namibia +264 Nauru +674 Nepal +977 Netherlands +31 New Caledonia +687 New Zealand +64 Nicaragua +505 Niger +227 Nigeria +234 Niue +683 Norfolk Island +672 North Korea +850 Northern Marianas +1-670 Norway +47 Oman +968 Pakistan +92 Palau +680 Palestinian Territories +970 Panama +507 Papua New Guinea +675 Paraguay +595 Peru +51 Philippines +63 Pitcairn Islands +64 Poland +48 Portugal +351 Puerto Rico +1-787 Qatar +974 Republic of North Macedonia +389 Reunion +262 Romania +40 Russia +7 Rwanda +250 Saint Barthélemy +590 Saint Helena +290 Saint Kitts and Nevis +1-869 Saint Lucia +1-758 Saint Martin +1-599 Saint Pierre and Miquelon +508 Saint Vincent and the Grenadines +1-784 Samoa +685 San Marino +378 Sao Tomé and Principe +239 Saudi Arabia +966 Senegal +221 Serbia +381 Seychelles +248 Sierra Leone +232 Singapore +65 Sint Maarten +5999 Slovakia +421 Slovenia +386 Solomon Islands +677 Somalia +252 South Africa +27 South Georgia and the South Sandwich I. +500 South Korea +82 South Sudan +211 Spain +34 Sri Lanka +94 Sudan +249 Suriname +597 Svalbard and Jan Mayen + Swaziland +268 Sweden +46 Switzerland +41 Syria +963 Taiwan +886 Tajikistan +992 Tanzania +255 Thailand +66 Togo +228 Tokelau +690 Tonga +676 Trinidad and Tobago +1-868 Tunisia +216 Turkey +90 Turkmenistan +993 Turks and Caicos Islands +1-649 Tuvalu +688 Uganda +256 Ukraine +380 United Arab Emirates +971 United Kingdom +44 United States +1 United States Minor Outlying Islands +1 Uruguay +598 US Virgin Islands +1-340 Uzbekistan +998 Vanuatu +678 Vatican City +39 Venezuela +58 Vietnam +84 Wallis and Futuna +681 Western Sahara +212 Yemen +967 Zambia +260 Zimbabwe +263 {$ mdm.name $} {$ mdm.name $} {$ mdm.name $}
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Afghanistan +93 Aland Islands +2004 Albania +355 Algeria +213 American Samoa +684 Andorra +376 Angola +244 Anguilla +1-264 Antarctica +672 Antigua and Barbuda +1-268 Argentina +54 Armenia +374 Aruba +297 Australia +61 Austria +43 Azerbaijan +994 Bahamas +1-242 Bahrain +973 Bangladesh +880 Barbados +1-246 Belarus +375 Belgium +32 Belize +501 Benin +229 Bermuda +1-441 Bhutan +975 Bolivia +591 Bonaire, Sint Eustatius and Saba +599 Bosnia-Herzegovina +387 Botswana +267 Bouvet Island + Brazil +55 British Indian Ocean Territory +246 British Virgin Islands +1-284 Brunei +673 Bulgaria +359 Burkina Faso +226 Burundi +257 Cambodia +855 Cameroon +237 Canada +1 Cape Verde +238 Cayman Islands +1 Central African Republic +236 Chad +235 Chile +56 China +86 Christmas Island +61-8 Cocos +61 Colombia +57 Comoros +269 Congo +242 Cook Islands +682 Costa Rica +506 Côte d'Ivoire +225 Croatia +385 Cuba +53 Curaçao +5999 Cyprus +357 Czech Republic +420 Democratic Republic of the Congo +243 Denmark +45 Djibouti +253 Dominica +1-767 Dominican Republic +1-809 East Timor +670 Ecuador +593 Egypt +20 El Salvador +503 Equatorial Guinea +240 Eritrea +291 Estonia +372 Ethiopia +251 Faeroe Islands +298 Falkland Islands +500 Fiji +679 Finland +358 France +33 French Guiana +594 French Polynesia +689 French Southern Territories + Gabon +241 Gambia +220 Georgia +995 Germany +49 Ghana +233 Gibraltar +9567 Greece +30 Greenland +299 Grenada +1-473 Guadeloupe +590 Guam +1-671 Guatemala +502 Guernsey +44 Guinea +224 Guinea-Bissau +245 Guyana +592 Haiti +509 Hear Islands and McDonald Islands + Honduras +504 Hong Kong, China +852 Hungary +36 Iceland +354 India +91 Indonesia +62 Iran +98 Iraq +964 Ireland +353 Isle of Man +44 Israel +972 Italy +39 Jamaica +1-876 Japan +81 Jersey +44 Jordan +962 Kazakhstan +7 Kenya +254 Kiribati +686 Kosovo +381 Kuwait +965 Kyrgyzstan +996 Laos +856 Latvia +371 Lebanon +961 Lesotho +266 Liberia +231 Libya +218 Liechtenstein +423 Lithuania +370 Luxembourg +352 Macau +853 Madagascar +261 Malawi +265 Malaysia +60 Maldives +960 Mali +223 Malta +356 Marshall Islands +692 Martinique +596 Mauritania +222 Mauritius +230 Mayotte +269 Mexico +52 Micronesia +691 Moldova +373 Monaco +377 Mongolia +976 Montenegro +382 Montserrat +1-664 Morocco +212 Mozambique +258 Myanmar +95 Namibia +264 Nauru +674 Nepal +977 Netherlands +31 New Caledonia +687 New Zealand +64 Nicaragua +505 Niger +227 Nigeria +234 Niue +683 Norfolk Island +672 North Korea +850 Northern Marianas +1-670 Norway +47 Oman +968 Pakistan +92 Palau +680 Palestinian Territories +970 Panama +507 Papua New Guinea +675 Paraguay +595 Peru +51 Philippines +63 Pitcairn Islands +64 Poland +48 Portugal +351 Puerto Rico +1-787 Qatar +974 Republic of North Macedonia +389 Reunion +262 Romania +40 Russia +7 Rwanda +250 Saint Barthélemy +590 Saint Helena +290 Saint Kitts and Nevis +1-869 Saint Lucia +1-758 Saint Martin +1-599 Saint Pierre and Miquelon +508 Saint Vincent and the Grenadines +1-784 Samoa +685 San Marino +378 Sao Tomé and Principe +239 Saudi Arabia +966 Senegal +221 Serbia +381 Seychelles +248 Sierra Leone +232 Singapore +65 Sint Maarten +5999 Slovakia +421 Slovenia +386 Solomon Islands +677 Somalia +252 South Africa +27 South Georgia and the South Sandwich I. +500 South Korea +82 South Sudan +211 Spain +34 Sri Lanka +94 Sudan +249 Suriname +597 Svalbard and Jan Mayen + Swaziland +268 Sweden +46 Switzerland +41 Syria +963 Taiwan +886 Tajikistan +992 Tanzania +255 Thailand +66 Togo +228 Tokelau +690 Tonga +676 Trinidad and Tobago +1-868 Tunisia +216 Turkey +90 Turkmenistan +993 Turks and Caicos Islands +1-649 Tuvalu +688 Uganda +256 Ukraine +380 United Arab Emirates +971 United Kingdom +44 United States +1 United States Minor Outlying Islands +1 Uruguay +598 US Virgin Islands +1-340 Uzbekistan +998 Vanuatu +678 Vatican City +39 Venezuela +58 Vietnam +84 Wallis and Futuna +681 Western Sahara +212 Yemen +967 Zambia +260 Zimbabwe +263
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{$ mdm.name $} {$ state[lang] $} Afghanistan +93 Aland Islands +2004 Albania +355 Algeria +213 American Samoa +684 Andorra +376 Angola +244 Anguilla +1-264 Antarctica +672 Antigua and Barbuda +1-268 Argentina +54 Armenia +374 Aruba +297 Australia +61 Austria +43 Azerbaijan +994 Bahamas +1-242 Bahrain +973 Bangladesh +880 Barbados +1-246 Belarus +375 Belgium +32 Belize +501 Benin +229 Bermuda +1-441 Bhutan +975 Bolivia +591 Bonaire, Sint Eustatius and Saba +599 Bosnia-Herzegovina +387 Botswana +267 Bouvet Island + Brazil +55 British Indian Ocean Territory +246 British Virgin Islands +1-284 Brunei +673 Bulgaria +359 Burkina Faso +226 Burundi +257 Cambodia +855 Cameroon +237 Canada +1 Cape Verde +238 Cayman Islands +1 Central African Republic +236 Chad +235 Chile +56 China +86 Christmas Island +61-8 Cocos +61 Colombia +57 Comoros +269 Congo +242 Cook Islands +682 Costa Rica +506 Côte d'Ivoire +225 Croatia +385 Cuba +53 Curaçao +5999 Cyprus +357 Czech Republic +420 Democratic Republic of 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