Join us for an exclusive deep dive into AI-Powered Precision Marketing at IESE New York.
This interactive event will bring together industry leaders, AI experts, and executives to explore the real-world applications of AI in marketing, the value chain of data-driven advertising, and the strategic decisions companies must make when adopting AI technologies.
We will also discuss the challenges organizations face in AI adoption, measuring ROI, and maximizing its impact within their business.
Key Questions to be addressed:
How can AI optimize audience segmentation, personalization, and campaign execution?
How do companies decide between building AI in-house or outsourcing it?
What are the ethical, privacy, and compliance challenges in AI-powered marketing?
This engaging session will feature:
A high-level panel discussion with top industry leaders.
An interactive workshop where participants tackle AI adoption challenges.
A high-impact session: The AI Landscape: Insights from Prof. Sampsa Samila, delivering cutting-edge perspectives.
Register for the full event OR choose between:
Session 1: Panel & Workshop (3:00 – 5:45 p.m.)
Session 2: The AI Landscape: Insights from Prof. Sampsa Samila (6:00 – 7:00 p.m.)
| Agenda & Registration Options |
|
| Session 1 |
|
| 3:00 - 3:15 | Registration |
| 3:15 - 3:30 | Welcome & Opening Remarks with Prof. Joan Jané |
| 3:30 - 5:00 | Panel 1: Transformin Medical Communications and Processes through AI Facilitated by Adriano Botter, Publicis Health, Chief Solutions Officer Panelist: - Bob Kasunic, President N2 Publicis Groupe
- Fannie Mcwatt, Publicis Health, Head of Data Trategy
- Cesar Cerezo, Novartis, VP US Medical Team Head, Renal and Metabolism (CRM)
Panel 2: The AI-Powered Precision Marketing Value Chain Facilitated by Prof. Sampsa Samila Panellist: - Sharifah Amirah, Intent HQ, Chief Product Officer & Chief Client Offiver
- Jack Lindberg, Shalion, Head of Product, Commerce Media Intelligence
- Ariadna Font, Alinia AI, C-Founder and CEO
|
| 5:00 - 5:10 | Break |
| 5:10 - 5:45 | Interactive Workshop with Prof. Sampsa Samila |
| 5:45 - 6:00 | Break & Networking |
| Session 2 |
|
| 6:00 - 7:00 | The AI Landscape: Insights from Prof. Sampsa Samila |
| 7:00 - 8:00 | Networking |
Discussion Highlights
The AI-Driven Precision Marketing Value Chain
How AI is transforming audience segmentation, targeting, and personalization
The role of data intelligence providers, agencies, and brands in the AI marketing ecosystem
Ethical AI, privacy, and compliance challenges in digital advertising
AI Adoption: Build vs. Buy, ROI, and Organizational Challenges
When to develop AI in-house vs. leverage external AI solutions
How brands measure ROI from AI-powered precision marketing
Overcoming resistance to AI adoption (organizational culture, training, job security concerns)
Why Attend?
Understand the AI-driven precision marketing ecosystem – from data collection to campaign executionLearn from real-world use cases – What AI can and cannot do in marketingGain practical insights on AI adoption strategy, measuring ROI, and overcoming resistanceEngage in interactive discussions to apply AI principles to real business problems
NOTE*: If you have any question don't hesitate to contact us at NewYork@iese.edu
