DATE AND TIME
Saturday, January 21, 2023
10:00 a.m. - 2:00 p.m.
LOCATION Munich Campus Maria-Theresia-Strasse 15, 81675, Munich, DE
MBA Open Day Munich
Saturday, January 21, 2023 @ 10:00 am - 2:00 pm (CET)
Are you ready to learn how the Case Methodology works?
Be an IESE student for the day and experience first-hand the renowned Case Study Methodology at our Open Day. See for yourself how IESE Business School teaches leadership, entrepreneurship, decision-making, and general management skills. You will also be able network with Alumni working in different sectors and geographical regions. Ask them anything and get their honest feedback about IESE and their career paths!
Meet the Alumni!
Victoria Teworte (MBA '15)
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Space is limited so please register as soon as possible. In case of any last minute registration, please reach out to edrewniak@iese.edu.
Agenda
| 10:00 am | Introduction to IESE and the case method |
| 10:15 am | Team discussions |
| 10:45 am | Case discussion with Prof. Iñigo Gallo |
| 12:00 pm | Break |
| 12:15 pm | Alumni Panel |
| 1:00 pm | Buffet |
(all times are in CET)
Ponente
Iñigo Gallo
AD014
Iñigo is assistant professor in the Marketing Department at IESE Business School. Iñigo has received his Ph.D. degree in Management from the Anderson School of Management, UCLA. Previous to his doctoral studies, Iñigo received an undergraduate degree in Business and Economics from the University of Barcelona, worked for a number of years as a management consultant for Everis, and received his MBA from IESE Business School.
His research centers in the understanding of how experiential purchases - an event or series of events that one lives through - are different from material purchases - tangible objects, kept in one's possession - and how these differences influence the way consumers evaluate and choose experiences, as opposed to products. Some of the questions Iñigo studies in his research are: how does price influence a decision on an experience differently from a decision on a product? What type of advertising works best for experiences compared to products? How do consumers deal with the uncertainty that is associated with the evaluation of an experiential purchase?
Iñigo's work has been published in different refereed and non-refereed journals in marketing and psychology. Additionally, Iñigo has presented his research at the two leading conferences in consumer behavior - Association of Consumer Research and Society of Consumer Psychology. He has also given seminars at a number of institutions, both academic and corporate.
Download CV
Registration for this event has closed.
