Executive MBA Open Day Online
Racing for the Runner's High: How Asics is Chasing Nike
Munich
Executive MBA Open Day Online
Racing for the Runner's High: How Asics is Chasing Nike
Munich
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DATE AND TIME Tuesday, May 04, 2021
06:30 p.m. - 08:00 p.m.

Experience IESEand it's Executive MBA.IESE Business School invites you to experience the case method and learn about our Executive MBA program in an Online Open Session. We’ll explore a case study on "Asics" in a discussion led by Professor Stefan Stremersch, and hear from alumni of our Executive MBA. In 2016 the CEO of Asics manifested a growth plan for his company that included a desire to embrace a more direct-to-consumer mindset, expand into new customer segments, and communicate a more consistent and emotional brand worldwide. Among a multitude of challenges, they had to face, and the fierce and fast competition was one of them.We would be happy to hear your input and thought on the matter!

Join an interesting discussion session, fueled by your contributions, and guided by an experienced IESE Professor on May 4, 2021, at 18:30 h (CET) online!


The Case MethodWhat would you do?

In 1963 the Harvard-IESE Committee was launched with professors from both Business Schools. Harvard and IESE share the same training methodology: The Case Method. 
Unlike the traditional teacher-focused teaching methods, at IESE the class is based around the students and their ideas. The professor acts as a facilitator and guides the class discussion, asking questions, and encouraging participation from all students to enrich the discussion with their distinct perspectives, experiences, and cultural backgrounds.

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Speaker Stefan Stremersch
Stefan is a Full Professor in the Marketing Department at IESE Business School. He also holds the Desiderius Erasmus Distinguished Chair of Economics and the Chair of Marketing at the Erasmus School of Economics in Rotterdam (Netherlands). He graduated with the highest honors from Tilburg University (Ph.D. in Business Economics, 2001) and Ghent University (B.A and M.A. in Applied Economics, 1996). His current research interests focus on innovation and marketing strategy, commercialization of new technology, new product growth, grassroots innovation, innovation tournaments, innovation in the life sciences. His work has appeared in leading scholarly journals such as Journal of Marketing, Journal of Marketing Research, Marketing Science and Management Science. His work has featured in both national and international press, including The Economist. Stremersch has won several awards, such as the Harold H. Maynard Best Paper Award of the Journal of Marketing (2002), the IJRM Best Paper Award (twice; in 2012 and 2014), the J.C. Ruigrok Prize for the most productive young researcher in the social sciences in the Netherlands (awarded only once every four years to an economist), and the Rajan Varadarajan Early Career Award of the American Marketing Association (in 2008). He was awarded the American Marketing Association Global Marketing Award in 2006. In 2009, a paper published in Journal of Marketing cited him as the second most prolific scholar in top marketing journals. In 2015, Stefan was awarded the prestigious International Francqui Chair by Ghent University (Belgium). In 2018, he was named an EMAC Fellow, among only 20 Fellows that are appointed until retirement to externally represent the European Marketing Academy. He serves on the editorial boards of several leading journals, including Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing and Marketing Science. From 2006 till 2009, he has been the editor-in-chief of the International Journal of Research in Marketing. At Journal of Marketing, he serves as an Associate Editor. Prof. Stremersch teaches marketing strategy and marketing of innovations for executives at IESE in the PMD (Program for Management Development) and AMP (Advanced Management Program) Programs. Before joining IESE, he taught at Duke University (Fuqua), and Emory University (Goizueta). He has taught in many in-company programs for companies such as 3M, Ericsson, Henkel, Komatsu, Philips, and Rabobank. He has consulted for a number of companies, including AirFrance-KLM, Alcatel-Lucent, Baloise Insurance, Baxter, Boehringer Ingelheim, Caesar Groep, Helm, Heraeus, Jabra, Jost, Merck, Michelin, MSD, Sabic, Siemens, and SKF.