Experience IESEand it's Executive MBA.IESE Business School invites you to experience the case method and learn about our Executive MBA program in an Online Open Session. We’ll explore a case study on "Asics" in a discussion led by Professor Stefan Stremersch, and hear from alumni of our Executive MBA. In 2016 the CEO of Asics manifested a growth plan for his company that included a desire to embrace a more direct-to-consumer mindset, expand into new customer segments, and communicate a more consistent and emotional brand worldwide. Among a multitude of challenges, they had to face, and the fierce and fast competition was one of them.We would be happy to hear your input and thought on the matter!
Join an interesting discussion session, fueled by your contributions, and guided by an experienced IESE Professor on May 4, 2021, at 18:30 h (CET) online!
The Case MethodWhat would you do?
In 1963 the Harvard-IESE Committee was launched with professors from both Business Schools. Harvard and IESE share the same training methodology: The Case Method.
Unlike the traditional teacher-focused teaching methods, at IESE the class is based around the students and their ideas. The professor acts as a facilitator and guides the class discussion, asking questions, and encouraging participation from all students to enrich the discussion with their distinct perspectives, experiences, and cultural backgrounds.