MiM Business Case Discussion - IESE Munich Campus
Master in Management
Munich
MiM Business Case Discussion - IESE Munich Campus
Master in Management
Munich
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MiM Business Case Discussion
Saturday, January 21st, @ 10.00 am - 1.00pm

Are you ready to learn how the Case Methodology works?

Be an IESE student for the day and join us in our IESE Munich Campus. Experience first-hand the renowned Case Study Methodology, see for yourself how IESE Business School teaches leadership, entrepeneurship, decision-making, and general management skills. You will also be able to network with Alumni. Ask them anything and get their honest feedback about IESE and their career paths!

Space is limited so please register as soon as possible.

Agenda

10:00 amIntroduction to IESE and the case method
10:15 amTeam discussions
10:45 amCase discussion with Prof. Iñigo Gallo
12:00 pmBreak
12:15 pmAlumni Panel
1:00 pmBuffet

DATE AND TIME
Saturday, January 21, 2023
10:00 a.m. - 2:00 p.m.
LOCATION
Munich Campus Maria-Theresia-Strasse 15, 81675, Munich, DE
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 Iñigo Gallo Assitant Marketing Prof.
Iñigo is assistant professor in the Marketing Department at IESE Business School. Iñigo has received his Ph.D. degree in Management from the Anderson School of Management, UCLA. Previous to his doctoral studies, Iñigo received an undergraduate degree in Business and Economics from the University of Barcelona, worked for a number of years as a management consultant for Everis, and received his MBA from IESE Business School. His research centers in the understanding of how experiential purchases - an event or series of events that one lives through - are different from material purchases - tangible objects, kept in one's possession - and how these differences influence the way consumers evaluate and choose experiences, as opposed to products. Some of the questions Iñigo studies in his research are: how does price influence a decision on an experience differently from a decision on a product? What type of advertising works best for experiences compared to products? How do consumers deal with the uncertainty that is associated with the evaluation of an experiential purchase? Iñigo's work has been published in different refereed and non-refereed journals in marketing and psychology. Additionally, Iñigo has presented his research at the two leading conferences in consumer behavior - Association of Consumer Research and Society of Consumer Psychology. He has also given seminars at a number of institutions, both academic and corporate. Download CV