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MiM Virtual Open Day

Date: Monday, November 30
Time: 16:00 - 18:45 (CET)
Join us and see for yourself how we teach leadership, entrepreneurship, decision making and general management skills at IESE.
Get to know the program and hear from Alumni for varying sectors and geographical regionals. Ask them anything and get their honest feedback about IESE and their career path.
Discover why more than 50% of our younger graduates go to work in finance and consultancy and how to acquire the knowledge, contacts and support to chart your future.
Experience the case method and learn about Anytime Fitness, which in recent years it had been deemed the fastest growing fitness club in the world by Forbes, and ranked first in the “Top Global Franchises” prestigious Entrepreneur ranking.

Agenda, Monday, November 30

16.00	16.40	Welcome & MiM Presentation
16.40	16.45	Break
16.45	18.00	Case presentation with Prof. Iñigo Gallo
18.00	18.05	Break
18.05	18.45	Alumni Panel & Wrap-Up

Case Presenter Iñigo Gallo
Iñigo is assistant professor in the Marketing Department at IESE Business School. Iñigo has received his Ph.D. degree in Management from the Anderson School of Management, UCLA. Previous to his doctoral studies, Iñigo received an undergraduate degree in Business and Economics from the University of Barcelona, worked for a number of years as a management consultant for Everis, and received his MBA from IESE Business School. His research centers in the understanding of how experiential purchases - an event or series of events that one lives through - are different from material purchases - tangible objects, kept in one's possession - and how these differences influence the way consumers evaluate and choose experiences, as opposed to products. Some of the questions Iñigo studies in his research are: how does price influence a decision on an experience differently from a decision on a product? What type of advertising works best for experiences compared to products? How do consumers deal with the uncertainty that is associated with the evaluation of an experiential purchase? Iñigo's work has been published in different refereed and non-refereed journals in marketing and psychology. Download CV

Registration for this event has closed.