Thursday, 24 April 2025, 03:00pm - 4:45pm (Barcelona Local Time)

We are excited to invite you to an exclusive case discussion on Spotify, led by Prof. Govert Vroom from IESE Business School. This session will delve into the strategic management and competitive strategies that have shaped Spotify's journey in the music streaming industry.

What will You Learn?

- Industry Disruption: Understand how digital formats have revolutionized the music industry and the impact of these changes on traditional business models.
- Business Models: Explore Spotify's dual business model, including its free ad-supported service and premium subscription service.
- Competitive Strategy: Analyze Spotify's strategies to maintain its dominant position in the face of increasing competition from giants like Apple Music.
- Financial Challenges: Discuss the financial hurdles Spotify faces, including its struggle to achieve profitability despite significant user growth.
- Future Trends: Examine potential future disruptions in the music industry and how Spotify can navigate these challenges.

Don't miss this opportunity to deepen your understanding of one of the most influential companies in the music streaming industry. Register now and be part of an enlightening discussion that will enhance your strategic thinking and business acumen.

As space is limited, please check your fit with our MBA program before registering. If you still have doubts, don't hesitate to reach out to the Associate Director responsible for your region.