Business Case Discussion - Virtual Open Day
Full-time MBA
Online
Business Case Discussion - Virtual Open Day
Full-time MBA
Online
Modality and number of registrations
Case Discussion June 17, 2025
DATE AND TIME Tuesday, June 17, 2025
3:00 p.m. - 4:45 p.m.
MBA Business Case Discussion (Online)
Tuesday, 17 June 2025, 03:00pm - 04:45pm (Barcelona Local Time)

We are excited to invite you to an engaging and insightful case discussion on Google, led by the esteemed Prof. Sandra Sieber from IESE Business School. This session will delve into the intricacies of one of the most influential companies in the digital age.

What You Will Learn?

- Google's Business Model Evolution: Understand how Google has transformed its business model over time to maintain its dominance in the search and online advertising markets.
- Sustainability of Google's Business Model: Explore the factors that contribute to the sustainability of Google's business practices and its ability to innovate continuously.
- Value Creation and Appropriation: Gain insights into the levers that drive value creation and appropriation in the digital era, using Google as a prime example.
- Future Prospects: Analyze the potential future of Google and other major players in the information-based business sector.

Don't miss this opportunity to deepen your understanding of one of the world's most admired and scrutinized companies. Secure your spot for this exclusive session and be part of a thought-provoking discussion that promises to enhance your knowledge and strategic thinking.

As space is limited, please check your fit with our MBA program before registering. If you still have doubts, don't hesitate to reach out to the Associate Director responsible for your region.

Agenda
 15:00Welcome &  MBA Presentation 
 15:30Business Case Discussion with IESE Professor 
 16:45Wrap Up


The Case Method: What would you do?


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