Industrial Excellence Conference & Award Europe 2019
23rd Edition. Digital Enterprise Strategy.
Industrial Excellence Conference & Award Europe 2019
23rd Edition. Digital Enterprise Strategy.
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Industrial Excellence Award Europe

23rd Edition.

Since 1995, the Industrial Excellence Award (IEA) competition benchmarks management quality for European competitiveness in the industrial and service sectors. This competition focuses on strategy cascading, worker engagement for operational excellence, and value creation to individual customers or customer segments through digitally-enhanced processes and data analytics

During the 23rd Industrial Excellence Conference & Award—held for the first time in Barcelona—renowned academics and senior executives of leading enterprises will present in-depth studies of their pioneering leadership and industrial strategy approaches. The event is meant to be an Executive Academy that enables learning and benchmarking of best practices in Operational Excellence with a strong focus on Digital Strategy Formation and Deployment Top-down & Bottom-Up. This unique event—where finalists from 2 European countries will compete live for the 2019 European award—will enable you to meet your peers in other organizations and experience a deep dive and open dialogue with senior members of management teams about how to raise a business unit’s operational performance.

This event provides an exceptional and unmatched learning environment which is personal, mind opening, and actionable. The registration fee includes all conference meals (two coffee breaks, lunch and networking dinner).


Wednesday, December 4th, 2019 

08h3009h00Arrival & Registration

Prof. Eduard Calvo, IESE Business School

Prof. Dr. Arnd Huchzermeier, WHU—Otto Beisheim School of Management
09h3010h30Doing good by doing well: The quest for sustainable fashion

Enrique Silla, CEO & Founder, Jeanología (Finalist IEA Spain 2017)
10h3011h00Coffee Break 
11h0011h45Building a multi-bilion euro direct-to-consumer supply chain in less than 8 years

Markus Windisch, COO International, HelloFresh (Champion IEA Europe 2018)
11h4512h30Operational excellence and digitalization at Infineon

Dr. Olaf Herzog, VP Corporate Supply Chain, Factory Integration, Infineon (Champion IEA Europe 2017)
12h3013h00Héroux-Devtek Spain: Industrial excellence in aerospace

Carlos Ferrer, Business Development and Commercial Manager, Héroux-Devtek Spain (Finalist IEA Spain 2019)
14h0015h00Epta operation excellence

Paolo Cavalleri, Operations Manager, Epta (Winner IEA Italia 2019)
15h0016h00Grifols: How to grow an integrated, digital and agile plasma supply chain

Daniel Fleta, Chief Industrial Officer, Grifols SA (Winner IEA Spain 2019)
16h0016h30Coffee break 
16h3017h15Europastry: A disruptive company in a traditional sector

Jordi Fabregat, COO, Europastry (Finalist IEA Spain 2012)
17h1518h00Alive and competitive: Staying in the game amidst changing contexts

Mario de Miguel, CEO, John Deere Spain (Champion IEA Europe 2011)
18h0018h15Reflections on industrial excellence

Francesc Rubiralta, President & CEO, CELSA Group
18h1518h30Announcement of the Champion of the Industrial Excellence Award Europe 2019

Prof. Dr. Arnd Huchzermeier, WHU—Otto Beisheim School of Management

Prof. Eduard Calvo, IESE Business School 

Prof. Alberto Grando, SDA Bocconi School of Management
18h3020h00Networking cocktail 

Wednesday, December 04, 2019
8:30 a.m. - 8:00 p.m.
Barcelona North Campus Carrer Arnús i Garí, 3-7, 08034, Barcelona, ES

General: €90.00


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Firms Keynotes: 

Speaker Paolo Cavalleri Epta operation excellence

Epta, multinational Group specialized in commercial refrigeration, has a very strong and well-balanced competitive position worldwide, in terms of geographic distribution and of business area coverage. Epta employs a staff of about 6,000 employees, with an annual production capacity of more than 230,000 units manufactured in 12 production sites in the world and revenues of 921 million Euros in 2018.  Innovation through digital transformation, training activities and attention to environment are very relevant topics for the Group, for which the Business Unit of Limana, located in northern Italy, is an excellent and virtuous example.

Speaker Jordi Fabregat Europastry: A disruptive company in a traditional sector.

Europastry is a family business founded in 1987 and one of the leading companies of the frozen dough bakery sector. Thanks to our pioneering spirit, we have developed our business strategy over recent years to expand into new markets, merging the tradition of our master bakers with the edge innovation. We currently have more than 4,500 employees, 22 production facilities, 4 R&D centers and operate in more than 65 countries. Our aim is to transform the bakery industry and take it to the next level.  The presentation will give an overview of how Europastry has contributed to change the business model of bakeries, from traditional bakeries to big retailers. 

Speaker Carlos Ferrer Héroux-Devtek Spain: Industrial excellence in aerospace

Originaly born as CESA—Compañía Española de Sistemas Aeronáuticos—in 1989 as a byproduct of the Eurofighter initiative, Héroux-Devtek Spain is an aerospace Tier 1 supplier specialized in actuation systems. Its capabilities in electromechanics and hydraulics have proven critical to win several complex, low-rate military programs and deliver in quality, cost, and flexibility. The company is also spearheading the adoption of the industry 4.0 paradigm in the sector. The presentation will give an overview of these and other relevant initiatives within Héroux-Devtek.   

Speaker Daniel Fleta Grifols: How to grow an integrated, digital and agile plasma supply chain

Grifols is a pharmaceutical company that produces and commercializes plasma-derived medicines for the treatment of rare and chronic conditions. Josep Antoni Grífols i Roig founded his homonymous company in Barcelona in 1940, just ten years before his son developed plasmapheresis—the continuous process by which plasma is removed from blood and blood cells are returned to the donor. Eighty years later, Grifols is a €4.5 billion organization with +21,000 employees that has a global presence (+100 countries) around the development, production, and distribution of plasma-derived medicines and spans the entire plasma value chain: from human plasma collection to production engineering and distribution. It is also an organization that declines a genuine sense of awareness of its role in society into impact-driven RSC efforts that aim at improving the lives of underprivileged, foster scientific progress, and encourage intellectual debate.

Grifols’ terrific success would have been impossible to achieve without the global and entrepreneurial mindset of the organization and its management team. We often see organizations where similar “no-limits” attitudes degenerate into an irrational appetite for growth that, sooner than later, deteriorates competitive positioning, profitability, and employee engagement. On the contrary, growth at Grifols is explained by a relentless effort aimed at developing and acquiring key assets and capabilities. The presentation will give an overview of Grifols’s trajectory and future industrial challenges.

Speaker Olaf Herzog Operational excellence and digitalization at Infineon

Infineon is a world leader in semiconductor solutions, committed to making life easier, safer and greener. Our solutions link the real and the digital world, helping to address global megatrends such as demographic shifts, social change, climate change, resource scarcity, urbanization and digital transformation. Operational Excellence has been at the core of improving our global supply chain since many years. On top of that our Digitalization strategy transforms our global supply chain rapidly. How do Operational Excellence and Digitalization connect to achieve more ?

Speaker Mario de Miguel Alive and competitive: Staying in the game amidst changing contexts

John Deere Ibérica is a company that designs, tests, manufactures and validates mechanical components, gearboxes and transmissions for agricultural and construction machinery. These gearboxes are sent to other John Deere sites to be assembled in the vehicles. The company is neither close to its direct clients—the final assembly sites—nor to the end customers and, however, it has always found a way to remain competitive amidst changing contexts in the corporate landscape and in the market.

The presentation will give an overview of John Deere’s Ibérica strategy to remain alive and competitive within John Deere’s global production network during decades.


Speaker Markus Windisch Building a multi-billion euro direct-to-consumer supply chain in less than 8 years

At HelloFresh, it is our mission to change the way people eat forever. We are the leading global meal-kit company, delivering fresh locally-sourced ingredients and inspiring recipes to over 2,48 million active customers worldwide. We manage an integrated network of more than 1,000 suppliers in 12 markets: the U.S., the United Kingdom, Germany, the Netherlands, Belgium, Luxembourg, Austria, Switzerland, Australia, Canada, New Zealand and Sweden. We operate offices in 9 cities and employ a team of 5.000 people. Our sales now exceed 1.5€ billion. In 2017, we were awarded the fastest growing company in Europe. Our supply chain is at the core of our business model. Agility and automation have significantly helped us to set industry standards and build a new category. 

The presentation will give an overview of HelloFresh's supply chain and how the company managed to build one of the largest direct-to-consumer food supply chains in the world in less than 8 years.

Ponente Enrique Silla Doing good by doing well: The quest for sustainable fashion

In Jeanologia we believe in business as a force for good. Our mission is to create an ethical, sustainable and eco-efficient textile industry. For this, we had to develop technologies such as laser, ozone, nano bubbles carriers or H2 Zero discharge technologies. We are Transformers.

Jeanologia has 3 manufacturing centers in Spain, Italy and Turkey. Our equipment and technologies are thus far installed in 70 countries in the 5 continents, where we operate through 10 sales and service hubs located in Brazil, USA, Mexico, Turkey, Pakistan, Bangladesh, India, Vietnam, China and Hong Kong.

The way a product is manufactured is inherent part of product DNA itself. As of today, Jeanologia technologies are inside the 35% of the 6000 billion blue jeans that are produced in the world every year.

The presentation will give you an overview of our business model, and why putting people and the planet ahead of profits becomes a cornerstone for a company growth. We hope that our case study will inspire you and your teams to start or accelerate a "Mission Zero" transformation journey.

Speaker Francesc Rubiralta CELSA Group
Speaker Eduard Calvo IESE Business School
Speaker Alberto Grando SDA Bocconi School of Management

Speaker Arnd Huchzermeier WHUOtto Beisheim School of Management

Academic Partners: 


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