Strategy and Sustainability:
How Doing Good for Earth can be Good for Business
By Prof. Mike Rosenberg
DATE AND TIME
Tuesday, November 05, 2019
6:30 p.m. - 9:30 p.m.
LOCATION KPMG Clubhouse, City House Building, Ground Level, 36 Robinson Rd, 068877, Singapore, SG
REGISTRATION FEES IESE Learning Session Nov 2019: Free
Strategy and Sustainability: How Doing Good for Earth can be Good for Business
Business and environmental sustainability are not natural bedfellows. Business is about making money. Sustainability is about protecting the planet and the life forms on it. Business is measured in months, and quarters. Climate change, deforestation, and the reduction in biodiversity occur over decades or even centuries. Business is about maximizing this year’s profit. Sustainability often requires significant short term costs to secure a very long term benefit. It’s difficult to bridge the gap.
During the session, Professor Rosenberg will move beyond the hype and take on a decidedly pro-business, fact based point of view, recognizing the complexity of the issues at hand and the strategic choices businesses can make. He blends the work of some of the leading academic thinkers in the field with practical examples from a variety of business sectors and geographies and offers a roadmap with which Senior Management might think about engaging with the topic, not to save the planet but to fulfill its medium and long term responsibility to shareholders and other stakeholders.
Agenda
| 06:30 pm | 07:00 pm | Registration |
| 07:00 pm | 08:30 pm | Learning Session with Prof. Mike Rosenberg |
| 08:30 pm | 09:30 pm | Networking Session |
| 09:30 pm | | End of Session |
*This is a free event and seats are on a first-come, first served basis.
Mike Rosenberg
Associate Professor of Strategic Management, IESE Business School
Prof. Rosenberg began teaching part time in the MBA and Global Executive programs in 1999 and joined the faculty on a full time basis in 2003. Prof. Rosenberg lectures in IESE's MBA and Executive Education programs where he teaches strategy, geo-politics, and sustainability and publishes a weekly blog on these topics under the title Doing Business on the Earth.
From 2004-2009, Prof. Rosenberg also managed IESE's International Executive Education Unit and is currently the Academic Director for the Advanced Management Program in Media Entertainment and has co-edited Managing Media Businesses (Palgrave Macmillan, 2017) which is based on the course. Rosenberg is also Academic Director of Short course called Leading in a Matrix Organization at IESE's building in New York City as well as a number of Custom Programs for corporate clients of the school.
Prior to join IESE Business School, Prof. Rosenberg was the Automotive Practice Leader of Heidrick & Struggles and before that spent 15 years as a Management consultant in Europe, North America and Asia for A.T. Kearney and for Arthur D. Little primarily in the automotive sector. Professor Rosenberg received his PhD. from Cranfield University, an MBA from IESE Business School, and a Bachelor of Science (Naval Architecture) from the University of Michigan at Ann Arbor.
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