The IESE Technology Transfer Group is a platform that connects inventors from research & development labs and educational institutions with the business acumen and talent they need in order to bring their product successfully to market.

The program is a 3-month collaboration between the product inventors and an IESE MBA team. There are several fixed workshops to spur interactions covering key issues around customer, business/financial model etc. The deliverables will be decided collaboratively within the project teams and will look to meet the individual needs of the companies/projects. Some examples include:

Market analysis. Who should the target market be? How big is the market? What is the competitive landscape?
Business Model. How can we reach the target consumer? How can we differentiate ourselves in order to compete in the market? How should the company position itself in order to stay ahead?
Gap analysis. What do we need to fulfil the competitive strategy?
Commercial validation. What is the economic value and who benefits?
Customer engagement. After speaking to industry insiders, are our commercial assumptions valid?

The final program deliverable is an investment ready Pitch Deck.

Technology Transfer Group is part of IESE’s entrepreneurial ecosystem for the development of new ventures, innovation and growth.

Registration for this event has closed.

Registration for this event has closed.