Experience IESE
and its General Management Program.IESE Business School invites you to get to know the case method and to learn more about our General Management Program (GMP) Munich in an online open session. We will have a discussion with IESE Prof. Massimo Maoret about the Apple Inc. case study on corporate strategy. It is a great opportunity to learn about the program and experience IESE.Join us online on March 20, 2024, at 18:00 h CET!

Why Joinan Open Session?

During the program, the case study method will be the primary learning methodology. In open sessions, you will get a first glimpse at how our GMP classes work. It´s an exact replica of a real class and it will show you part of the preparation process. You will prepare the case individually, see what the core issues are and where you would put your focus, and then discuss the case with the professor in the plenum. 

The Case Method
What would you do?

This method was first used at Harvard in the early 20th century and has since become hugely popular thanks to its effectiveness in developing knowledge, skills, and attitudes among experienced managers. Here are some main benefits:

• Shape new perspectives through active listening with coursemates and professors.
  
• Improve critical judgement through discussion. Expand the capacity for diagnosis and reflection.
• Develop a cross-sectional view of general management to face any business decision that can be applied to your company

Unlike the traditional teacher-focused methods, at IESE the class is based on the participants and their ideas. Participants study the case individually, prepare it in groups and tackle the problem to be solved. The professor facilitates and guides the classroom debate. Addressing the prognosis prepared by the participants, the professor encourages participation from the entire group in order to deepen the discussion with different points of view stemming from diverse industry sectors, general management experiences and cultural backgrounds.

Truly Global Since 1958.

IESE Business school is committed to the development of leaders who aspire to have a lasting impact on people, firms, and society through their professionalism, integrity, and spirit of service." IESE is an international business school with over 60 years of experience in shaping leaders. We have over 55,000 alumni across the globe working across all sectors in top-level positions in some of the biggest companies in the world.