Experience IESE
and it's General Management Program.
IESE Business School invites you to experience the case method and to get to know our Program for General Managers Munich in an open online session. We'll be discussing a case study on how to strengthen organisational commitment, led by Professor Alejandro Moreno-Salamanca. It will be a great opportunity to learn more about the program among peers and to witness the IESE experience.
Join us online on May 8, 2025!
Why Join an Open Session?
During the Program, the case study method will be the primary learning method.
The open session will give you a first insight of how our Program for General Managers courses work. It will show you part of the preparation process as it is an exact replica of a real course. You will prepare the case individually, see what the key issues are and where your focus would be, and then discuss the case with the professor in the online session.
The Case Method
What would you do?
First used at Harvard in the early 20th century, this method has since become very popular because of its effectiveness in developing knowledge, skills, and attitudes. Here are some main benefits:
- Gain new perspectives by listening and interacting with each other.
- Improve critical judgment through discussion. Expand the capacity for diagnosis and reflection.
- Develop a cross-sectional view of general management to face any business decision that can be applied to your company.
Unlike the traditional teacher-centered methods, at IESE teaching is based on the participants and their professional experience. The participants study the case individually, prepare it in groups and tackle the problem to be solved. The professor facilitates and guides the class discussion. In response to the prognosis prepared by the participants, the professor encourages the participation of the whole course to deepen the discussion with different viewpoints based on different experiences from different industries and multicultural backgrounds.
Truly Global Since 1958.
IESE Business school is committed to the development of leaders who aspire to have a lasting impact on people, firms, and society through their professionalism, integrity, and spirit of service." IESE is an international business school with over 60 years of experience in shaping leaders. We have 57,000 alumni across the globe working across all sectors in top-level positions in some of the biggest companies in the world.
