Amazon Go & Amazon Fresh Case

We are excited to invite you to a thought-provoking session that delves into two of Amazon's most innovative retail formats: Amazon Go and Amazon Fresh. While distinct in their execution, both models exemplify Amazon’s unwavering commitment to customer centricity—leveraging technology not as a gimmick, but as a powerful tool to eliminate friction and enhance the shopping experience.

Guided by Senior Lecturer Miquel Lladó, this session will provide valuable insights into the strategic importance of deeply understanding consumer behavior. You’ll explore how identifying and addressing real customer pain points can create a sustainable competitive advantage. Together, we’ll examine how convenience, innovation, and empathy are shaping the future of retail.

At IESE, we pride ourselves on our pioneering use of the case method, a dynamic and immersive approach that places participants in the role of senior decision-makers to tackle real-world leadership challenges. During the Global Executive MBA Open Day you will live first-hand the school's interactive learning methodologies, learn about the program and speak to Alumni of the GEMBA about their experience. Arve Utseth, Associate Director of International Executive Programs, will lead the event. 

Join us at our next GEMBA Open Day and take the first step toward transforming your leadership journey.

We look forward to connecting with you soon!