1.20 pm | 1.25 pm | Welcome |
1.25 pm | 1.45 pm | The PMD. Why Now? |
Siamak Rostamian, Associate Director, International Executive Programs | ||
1.45 | 3.00 | A Bold Entry to a Conservative Industry: Positioning and New Customer Experiences in a Competitive Playing Field |
Case: Tesla Motors | ||
Stefan Stremersch, Visiting Professor of Marketing | ||
3.00 pm | 3.00 pm | Closing |