With a Meaning.
IESE Business School invites you to experience the case method and learn about our Executive MBA Program. We´ll explore a business case in a discussion led by Professor Jorge González on the case "IMAGE".
For the discussion, during the session, we ask you to assume someone else´s position:
You will take the place of Reynolds, the person in charge of the sales in the US. The Accounting Department is accusing you of wasting too much money. A controller of the headquarters requested a meeting with you to discuss what has been discovered.
Would you join the meeting to justify your expenses?
The Case MethodWhat would you do?
In 1963 the Harvard-IESE Committee was launched with professors from both Business Schools. Harvard and IESE share the same training methodology: The Case Method.
Unlike the traditional teacher-focused teaching methods, at IESE the class is based around the students and their ideas. The professor acts as a facilitator and guides the class discussion, asking questions and encouraging participation from all students to enrich the discussion with their distinct perspectives, experiences and cultural backgrounds.
Curious about the case study method? Watch this short video.
Truly Global Since 1958.
IESE Business school is committed to the development of leaders who aspire to have a lasting impact on people, firms and society through their professionalism, integrity and spirit of service." IESE is an international business school with over 60 years experience in shaping leaders. We have over 46,000 alumni across the globe working across all sectors in top level positions in some of the biggest companies in the world.
The Executive MBAAt a Glance.
It will be a great opportunity to learn more about the program and live the IESE experience virtually. Join us for the online session on June 3rd, 2020!
|18.00 pm||18.05 pm||Welcome|
|18.05 pm||19.15 pm||Case Study Session|
|Jorge González||Marketing Department|
|19.15 pm||19.30 pm||Program & Alumni Introduction|
|19.30 pm||20.00 pm||Q&A|