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DATE AND TIME Wednesday, June 03, 2020
6:00 p.m. - 8:00 p.m.

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Agenda

Tuesday, June 3rd

18.00 pm	18.05 pm	Welcome
18.05 pm	19.15 pm	Case Study Session
		Jorge González	Marketing Department
19.15 pm	19.30 pm	Program & Alumni Introduction
19.30 pm	20.00 pm	Q&A

Speaker Jorge González
Jorge Gonzalez holds a BSc in Physics (Universitat de Barcelona). He studied his MBA at IESE Business School and then joined the Marketing Department at IESE. He earned his Ph.D. degree in marketing from the London Business School. Prof. Gonzalez's areas of research include diffusion of innovations and marketing of new products. He is also interested in the pharmaceutical and telecom industries.

3 Reasons Why the Executive MBA Can Change Your Career Forever

# 1

Management Vision Discover how your decisions reverberate across different functional areas. Take a comprehensive view of leadership.

# 2

Expert Decision-Making Analyze more than 400 real-life cases. Gain the experience you need to face critical situations with con􀆭idence

# 3

Team Management Increase your ability to listen and understand different viewpoints and include them in your 􀆭inal decisions.

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