Executive MBA Open Day
Benati Sun Care
Barcelona
Executive MBA Open Day
Benati Sun Care
Barcelona
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DATE AND TIME Saturday, January 22, 2022
09:45 a.m. - 12:30 p.m.
LOCATION Barcelona North Campus Arnús i Gari 3-7, 08034, Barcelona, ES
During the Open Day, you will discuss Benati Sun Care strategy using the case method and guided by professor Iñigo Gallo.

Some Alumni from the program will join us too and will talk about their experience in the program, how the EMBA helped them to boost their careers and how they think it will help them to face this situation.

Come to our Open Day and take part in a real business case discussion!

See for yourself what a day in the EMBA is like! 

Agenda

10:00am Registration

10:10am  Welcome

10:15am  Case Discussion Prof.Iñigo Gallo

11:30am  EMBA Information Session

11:45am  Alumni Pannel

12:30pm Cocktail


The Case Method, what would you do?

In 1963 the Harvard-IESE Committee was launched with professors from both Business Schools. Harvard and IESE share the same training methodology: The Case Method. Unlike the traditional teacher-focused teaching methods, at IESE the class is based around the students and their ideas. The professor acts as a facilitator and guides the class discussion, asking questions and encouraging participation from all students to enrich the discussion with their distinct perspectives, experiences and cultural backgrounds.

Experience first-hand the teaching method pioneered by Harvard and used by IESE. Where students, with their unique perspectives, experiences and cultural backgrounds, contribute to the conversation and learn from each other, led by one of our well-known professors. No need to do lots of preparation for the discussion in advance. Just look over the case that we’ll send you beforehand. 

 

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3 Reasons Why the Executive MBA Can Change Your Career Forever
# 1
Management Vision Discover how your decisions reverberate across different functional areas. Take a comprehensive view of leadership.
# 2
Expert Decision-Making Analyze more than 400 real-life cases. Gain the experience you need to face critical situations with con􀆭idence
# 3
Team Management Increase your ability to listen and understand different viewpoints and include them in your 􀆭inal decisions.
Ponente Iñigo Gallo
Iñigo is assistant professor in the Marketing Department at IESE Business School. Iñigo has received his Ph.D. degree in Management from the Anderson School of Management, UCLA. Previous to his doctoral studies, Iñigo received an undergraduate degree in Business and Economics from the University of Barcelona, worked for a number of years as a management consultant for Everis, and received his MBA from IESE Business School. His research centers in the understanding of how experiential purchases - an event or series of events that one lives through - are different from material purchases - tangible objects, kept in one's possession - and how these differences influence the way consumers evaluate and choose experiences, as opposed to products. Some of the questions Iñigo studies in his research are: how does price influence a decision on an experience differently from a decision on a product? What type of advertising works best for experiences compared to products? How do consumers deal with the uncertainty that is associated with the evaluation of an experiential purchase? Iñigo's work has been published in different refereed and non-refereed journals in marketing and psychology. Additionally, Iñigo has presented his research at the two leading conferences in consumer behavior - Association of Consumer Research and Society of Consumer Psychology. He has also given seminars at a number of institutions, both academic and corporate. Download CV

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