IESE Executive MBA invites you to an Open Day next Saturday, June 7th. We will discuss the "Soren Chemical " case, led by Professor Iñigo.
"Soren has just launched a product with high expectations, but neither the consumer nor the channel (wholesalers, retail) seem interested. What went wrong? How can it be fixed?
The preparation and discussion of this case will help us review the fundamental principles of marketing strategy implementation."
Some Alumni from the program will join us too and will talk about their experience in the program, how the EMBA helped them to boost their careers and how they think it will help them to face this situation. Come to our Open Day and take part in a real business case discussion!
See for yourself what a day in the EMBA is like!
Agenda
10:00am Registration
10:10am Welcome
10:15am Case Discussion Prof. Iñigo Gallo
11:30am EMBA Information Session
12:00pm Alumni Panel
12:45pm Cocktail
The Case Method, what would you do?
In 1963 the Harvard-IESE Committee was launched with professors from both Business Schools. Harvard and IESE share the same training methodology: The Case Method. Unlike the traditional teacher-focused teaching methods, at IESE the class is based around the students and their ideas. The professor acts as a facilitator and guides the class discussion, asking questions and encouraging participation from all students to enrich the discussion with their distinct perspectives, experiences and cultural backgrounds.
Experience first-hand the teaching method pioneered by Harvard and used by IESE. Where students, with their unique perspectives, experiences and cultural backgrounds, contribute to the conversation and learn from each other, led by one of our well-known professors. No need to do lots of preparation for the discussion in advance. Just look over the case that we’ll send you beforehand.