Why Join
an Open Session.
During the program, the case study method will be the primary learning methodology.
In Open Sessions, you will get a first glimpse at how our EBMA classes work. It´s an exact replica of a real class and it will show you part of the preparation process. You will prepare the case individually, see what the core issues are and where you would put your focus, and then discuss the case with the professor in the plenum. The only difference to a real class is that you won’t discuss it with your team before the class!
This way, you can already see how much time it takes to really understand a case in all its facets and maybe already work on your personal case preparation strategy!
The Case MethodWhat would you do?
This method was first used at Harvard in the early 20th century and has since become hugely popular thanks to its effectiveness in developing knowledge, skills, and attitudes among experienced students.
Here are some main benefits:
Unlike the traditional teacher-focused teaching methods, at IESE the class is based around the students and their ideas. Students study the case individually and prepare it in groups, and tackle the problem to be solved. The professor facilitates and guides the classroom debate. Addressing the prognosis prepared by the participants, the professor encourages participation from the entire class in order to deepen the discussion with different points of view stemming from diverse experiences and cultural backgrounds.
18:30 h | 18:35 h | Welcome | |
18:35 h | 19:50 h | Netflix: The Streaming Challenge | |
Edu Calvo | Professor of Production, Technology and Operations Management | ||
19:50 h | 20:30 h | Meet the Alumni & Program Presentation | |
Gonzaga García | Director - Executive MBA Munich |