Digitalizing SMEs via Emerging Technologies

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December 17th, 2024. 16:00 - 17:00 (CET)

The adoption of emerging technologies can enormously benefit small and medium-sized enterprises (SMEs) in a variety of ways. It allows to achieve competitive advantage through the creation of new value proposition, impacting the SMEs’ traditional revenue and cost structures. Yet, despite the willingness of companies to embrace digital transformation, they often have a blurry understanding of how to start. As for the EU Commission’s data, only 55% of European SMEs have at least a basic level of digitalization (target: at least 90% by 2030), indicating that almost half of SMEs are not availing of the opportunities created by digital.

This online session aims to explore:

How industries are being transformed by recent technological advances.
The benefits of adopting emerging technologies and their influence on SMEs' business model.
The instruments available to encourage the adoption of emerging technologies.

The webinar will be led by Sandra Sieber, Professor of Entrepreneurship at IESE Business School, and opened by Mar Martinez, Associate Director at the Entrepreneurship and Innovation Center. Professor Sieber has extensive experience working with executive audiences in Europe, North and South America, Asia, Middle East and Africa. She has taught, directed custom programs, and consulted with multinational companies, including Oracle, BBVA, La Caixa, Banco Santander, Telefónica, Vodafone, Komatsu, Olympus, Boston Scientific and Desigual. She regularly advises early-stage start-ups, incubators and investment funds on issues of business model and technology design

DATE AND TIME

Tuesday, December 17, 2024
4:00 p.m. - 5:00 p.m.

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The session will be in English and organized as part of the private-public consortium DIH4CAT, in which IESE partners with ACCIÓ, CTTI, EUT, CVC-CERCA, I2CAT, UPC, BSC, ICFO, LEITAT, FOMENT, and PIMEC. DIH4CAT is a project funded by the European Union Digital Europe Programme under Grant Agreement Nº101083736.

Project partners

Note: ACCIÓ and IESE Business School are organizing this event within the DIH4CAT project. DIH4CAT is a public-private consortium promoted by the Department of Business and Labor through ACCIÓ, Department of the Vice-Presidency and Digital and Territorial Policies, Foment del Treball, PIMEC, Eurecat, CVC, ICFO, i2CAT, Leitat, the Universitat Politècnica de Catalunya (UPC), the Barcelona Supercomputing Center (BSC), and IESE Business School. The user is informed that the registration and personal data collected within the framework of the initiative may be used or communicated to the DIH4CAT consortium partners only, who are committed to the appropriate guarantees with respect to regulatory requirements in line with their Privacy Notice and in accordance with the applicable regulations. Please find further information by following the Privacy Policy link. or contacting bbrioso@iese.edu
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