Livestreaming at 5:00 pm Spain - 11:00 am NY - 11:00 pm SH

In today’s world, major changes are taking place outside the organization’s perimeters: shifts in customer behavior, the emergence of new competitors and new business logic. This is leading to a move toward organizations that can “change by design” in an environment of rapid variance and high uncertainty.

According to a McKinsey study, only 30% of initiatives that involve a digital transformation change are successful. Is your company one of these or do you fear that your company could be among the 70% who fall short in the future? Are you clear about the threats and opportunities offered by digital transformation in your ecosystem?

To meet this challenge, managers must be able to think in digital terms. Thinking digitally is not the same as being familiar with new technologies. Instead, it is understanding the impact these have on the redesign of business models and the cultural challenges involved in leading transformation. Managers need to strengthen the capabilities they have while boosting their ability to recognize digital opportunities and threats. In this way, they can optimally manage these, while maximizing business value. In short, they need to develop a “digital mindset.”

In this webinar, Prof. Javier Zamora discusses three questions every senior manager should be able to answer about their organizations at the present moment.

Are you interested, but unable to attend? Register and we’ll send you the Webinar recording by email afterwards.

Registration for this event has closed.