One way that companies
spur innovation is by working with startups—through mechanisms such as
corporate accelerators, venture builders, and venture clients. Since 2016 the
number of these collaborations has nearly quadrupled.
Yet the success rate
of these initiatives is low. Research we conducted with chief innovation
officers in the United States, Asia, and Europe, shows that around three-quarters of corporate innovation initiatives fail to deliver the desired
results.
How small and
medium-sized businesses (SMEs) can better build and scale this route to
innovate with startups? This webinar will shed light on:
- How can companies better build their corporate
venturing strategy
- Once built, how can they scale the impact of
these corporate venturing mechanisms
- Some examples of what companies are currently
doing in this field
The webinar will be led by Mª Julia Prats, Professor of Entrepreneurship at IESE Business School and opened by Mar Martinez, Associate Director at IESE´s Entrepreneurship and Innovation Center. Prof. Prats’s primary area of interest is the entrepreneurial process, which includes the identification, evaluation and implementation of opportunities in any context. Central to this work is developing strategies and systems that help established firms achieve profitable growth. Her second work stream focuses on understanding the key factors in building and managing professional service firms. Over the years she has had the opportunity to develop both areas of interest through teaching, research projects and consulting work.
