We are pleased to invite you to an evening dedicated to one of the most debated topics in today’s financial landscape: Bitcoin as a Reserve Asset.

Bitcoin has moved from the fringe to the financial mainstream. By market capitalization, it now ranks among the world’s top ten financial assets, alongside the largest stocks, currencies and commodities. For years, much of the financial industry dismissed Bitcoin as a scam, a pyramid scheme or simply a money-laundering tool. But the landscape has changed dramatically. The SEC approved spot Bitcoin ETFs in early 2024; by 2025, BlackRock’s Bitcoin ETF had become one of its most profitable funds. At the same time, a growing number of companies—and even countries—have begun to adopt Bitcoin as a reserve asset.

What is behind Bitcoin’s rise? Is this just a transitory phase driven by speculation, or the start of a structural shift in how global portfolios and balance sheets are constructed? Does Bitcoin have a fundamental value, and if so, how should we think about it relative to traditional reserve assets such as gold?

These questions sit at the heart of one of the most controversial investment debates of our time—one that no finance professional, entrepreneur or investor can afford to ignore.

Agenda:

18:30h Registration
19:00h Session with Prof. Manuel Müller-Frank, professor of Economics
19:45h Q&A
20:15h Networking cocktail

Our thanks go to Andrea Mülheims, IESE GMP-25 and Designoffices for kindly hosting this session.