AI in Action: Strategy, Capabilities, and the Hard Parts of Execution

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December 17th, 2025. 17:00 - 18:00 (CET)

AI is already rewiring decision-making and day-to-day work. This session focuses on how to embed AI into business strategy and operating models. We’ll cover the capabilities leaders must build (data, tech, talent, governance), the ethics and regulatory guardrails that matter, and the cultural shifts needed to scale beyond pilots

In this online webinar we’ll explore what it really takes to move from experimentation to impact. Together, we’ll discuss:

How to integrate AI into your business strategy and operating model, ensuring alignment with long-term goals.
The key capabilities leaders must build, from data and technology foundations to talent development and governance.
The ethical and regulatory considerations that shape responsible AI adoption.
The cultural and organizational shifts needed to scale initiatives beyond pilots and proofs of concept.

This webinar will be led by Prof. Javier Zamora, Professor of the Practice of Management, and opened by Belén Brioso, Manager at the Entrepreneurship and Innovation Center. Javier Zamora's teaching spans across all IESE programs, from MBA to Custom, and is focused on the digital transformation of organizations through the knowledge and application of new digital technologies with special emphasis on the redesign of processes and the challenge for senior executives to develop a digital mindset. In custom training and consulting, he has been involved in projects with leading organizations.

The session will be in English and organized as part of the private-public consortium DIH4CAT, in which IESE partners with ACCIÓ, CTTI, EUT, CVC-CERCA, I2CAT, UPC, BSC, ICFO, LEITAT, FOMENT, and PIMEC. DIH4CAT is a project funded by the European Union Digital Europe Programme under Grant Agreement Nº101083736.

DATE AND TIME

Wednesday, December 17, 2025
5:00 p.m. - 6:00 p.m.

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Project partners

Note: ACCIÓ and IESE Business School are organizing this event within the DIH4CAT project. DIH4CAT is a public-private consortium promoted by the Department of Business and Labor through ACCIÓ, Department of the Vice-Presidency and Digital and Territorial Policies, Foment del Treball, PIMEC, Eurecat, CVC, ICFO, i2CAT, Leitat, the Universitat Politècnica de Catalunya (UPC), the Barcelona Supercomputing Center (BSC), and IESE Business School. The user is informed that the registration and personal data collected within the framework of the initiative may be used or communicated to the DIH4CAT consortium partners only, who are committed to the appropriate guarantees with respect to regulatory requirements in line with their Privacy Notice and in accordance with the applicable regulations. Please find further information by following the Privacy Policy link. or contacting bbrioso@iese.edu
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